Wednesday, February 03, 2010

Page Rank is important


There are many who will question the importance of page rank as calculated by search engines. Well, that may be the case. However, we find PR is still an important factor in any case. That is because page rank influences buying decisions made by consumers. A higher page rank is associated with a bigger more legit page.

Tuesday, February 02, 2010

SEO for long tail keywords


I go after the long tail because it is not as hard to rank high in the search engines. Also, there is great percent conversion. OK so make your list and put it in the mix. SEO for long tail keywords focuses most optimization as on page. Concentrate on creating good content with keywords in {Headers, Titles, Pictures, Copy} so people can find you. Well, you need will some links to your pages.

Monday, February 01, 2010

Steve Jobs is anti flash


Flash is a known foe of SEO. It can crush the rank of your page. That said, now Steve Jobs is against flash on the iPAD. Folks this is epic.

Sunday, January 31, 2010

SEO for newbies


Here is an article on SEO for newbies. Basically, it goes over techniques such as link building. A very important part of an SEO campaign. There is a lot more to optimizing your web pages.

Saturday, January 30, 2010

Joomla SEO


Joomla use to have a bad rep. People said it was not optimized for search engines. Joomla is a CMS or Content Management System that people use. Well, here are SEO extensions for Joomla to help you conquer the search engines.

Friday, January 29, 2010

Algorithm power


The power of algorithms in search engines is that they decide with articles to rank higher than other pages. It is like a mathematical war. Web designers must be trying to get more viewers. OK there is only one way - to use algorithms to get to the top of the search engines.

Thursday, January 28, 2010

SEO speed up

We all want to get our site up and running. Here is how to speed up SEO process. Basically, you need a lot of links. Most sites do not have enough. Create links in forums and blogs that link back to you. Add more and more. Do not worry. Better is more.

Tuesday, January 26, 2010

Shopping Cart


OK the shopping carts is one of the most important parts of your SEO campaign. In fact, there is no reason for SEO except to increase your money. Without a good shopping cart all that traffic is wasted bandwidth which you must pay on. Therefore let us use shopping cart optimization as well as regular SEO.

Monday, January 25, 2010

Search engine rankings


OK, here is the latest from comscore. They release the market share of search engines. The December comscore search engine rankings show more of the same. Basically, for Google it is more gain. However, for Yahoo it is more pain.

Sunday, January 24, 2010

Friday, January 22, 2010

URL name strategy for SEO

Certain URL strategies work great for an SEO campaign. The problem is that putting too many keywords into a domain name will make it look super spammy. That said we need to add keywords to the domain name only if they are catchy. It is better to have a short and easy to remember domain name.

Thursday, January 21, 2010

Youtube goes FLASH less

A new youtube player uses HTML5 and it does not need flash. Videos will now load much faster and this will help web designers. I look forward to the new youtube and doing some more movies.

Wednesday, January 20, 2010

Blogging Tip #1


Here is one blogging tip for you. First go after viewers who are aggressive, not passive. To make your blog more exciting, ask questions and post the answers. Asking people questions is a great blogging tip because you make them think about you. This simple strategy will allow you to have more content generated by your aggressive users.

Tuesday, January 19, 2010

2010 SEO checklist


Well, you got rid of your old tube monitor and now have a flat screen. In fact, using old 90's techniques that worked then could now hurt your rankings in search engines. Here is a 2010 SEO checklist to make sure your optimize your pages.

Monday, January 18, 2010

page load speed in SEO

OK one SEO factor is the speed at which you load your pages. Try to pick legit providers as they will benefit you. Hey yes, I know we all want to save money. However, if you pages load slow, then that will affect your rankings and reduce your income. Do that math and check your roi.

Sunday, January 17, 2010

Getting Backlinks


Backlinks are our currency. What we want is getting backlinks from from optimal servers. To do so we need to provide content that is pure premium. Often more of the same will not get people to link to you. Key is to create content that is max unique.

Saturday, January 16, 2010

Blog Tips

Here are some blog tips to help you attain success. First off go into a small niche and dominate with stellar content. Then add more video and images. Lots of text is dull and dry, but music will make them cry.

Internet slang


Please learn internet slang as it is common on twitter and other pages. Most of your SMS is full of slang and people use it to speed up writing a message. Personally I find most slang to be a bit funny, but sometimes I get some concerns. Perhaps a customer will go away. I mean if they see too much jargon on your pages. That said, I love old slang like 50's slang to use as spice.

Thursday, January 14, 2010

Mighty Google wins

Google continues to dominate the search engines. It continues to win. Feel sorry for the other guys. They are losing ground in the search engine war.

Wednesday, January 13, 2010

Important to blog regular

Here is why it is important to blog regular:
1) Readers are waiting for your new posts.
2) Blogs that have regular updates get higher ranking.
3) This keeps your blog fresh.

Tuesday, January 12, 2010

Predicting your traffic


Predicting how much traffic a new keyword will give you is important. This tells you if it is worth going after a certain keyword in the search engines. Google traffic tool can help you predict the number of visitors to your page. The key is to go after phrases with little competition.

Monday, January 11, 2010

Social is bigger than search


Folks in 2010 social is bigger than search engines. Hey, the year has only just begin and then some. It is interesting to see how big social is getting in such a short time span.

Sunday, January 10, 2010

Getting more links


True, we all need more links, but sending emails is not very effective. Most emails never make it into the in box. I use forums for links and they are great to create user experience. Please obey forum rules and do not use spammy content.

Hiring link builders

Often we are max busy. Well, that is one more reason to hire talent. Hiring a college student for link building is easy. Often profs can rec a good student to you. Find one you are comfortable with.

Saturday, January 09, 2010

SEO advice for noobs

Here is some SEO advice for newbies that are starting out. Basically focus on getting links. Leave social media alone as it is a time sink. OK one loser strategy is betting on getting on the front page. Don't play the lottery as you will lose, not win. Put your effort on obtaining more deep links. They will pump juice in.

Trying to go for content is crazy. Do you know that there are mountains of content created every day? Most of it will never see the light of day anyway.

Wednesday, January 06, 2010

Getting on page one.

Here are secrets of getting on page one. Basically the secret is getting links. Well, that is not all, traffic is also a big plus. People need to get traffic as well as links and the traffic must stay on your site for a good chunk of time. This will help you get on page one.

Tuesday, January 05, 2010

Link Building in 2010


Link Building in 2010 is getting to be a pain. There are attempts by people to rank high in search engines. However, it is getting crowded out there. First off the people do not understand that most searches do not yield sales and most sales are done by those who maybe are more inclined to return product and get their money. For example, some digital downloads now have an 80% return rate.

Monday, January 04, 2010

who are your customers?


Well, some years back, one of my firms first customers was a small company. It was a shop that sold rare coins. The tiny store was run by a young lady and an old man. She was his daughter since he never had a son. It was interesting to see the dynamics of tiny corporation that was growing. Investing in gold and silver is rare even now. Back then most of his customers were more interested in mercury dime than a one ounce silver coin. Well, now the big move is to buy precious metals and people want to know the latest gold price.

Doing SEO is a dynamic thing as the target is always moving. The needs of your customers change as time goes on. In fact, the one consdtant is change because we are seeing new technologies take over. Therefore my advice is to find out what your customers will need in the future so you can supply it now.

Sunday, January 03, 2010

pages not showing up


Sadly, one problem people have is that their pages are not showing up... What can we say? OK page rank does determine your indexation cap. That means you should try to make your PR increase. For lots of reasons. However, this is one more.

Saturday, January 02, 2010

PPC vs paper


OK we are concern some say that digital media is the new era. From my experience in real estate it costs to generate a lead using small town community newspapers approx $10/lead and that goes to $20/lead for big city papers. In contrast, using PPC it cost me approx $500/lead (get a lot of clicks, but few calls) using big name search engines. Therefore it is a lot cheaper to turn to newspapers.

Friday, January 01, 2010

Domain age

Domain age is a very important Google ranking factor. This tell you that a particular website is not fly by night. People trust old websites more. The reason is that with great domain age you can see how they will behave under different circumstances. That is why you do not marry some one right away. First you wait until you get to know the person.

Wednesday, December 30, 2009

20 adnetworks for 2010

Here is a list of 20 30 adnetworks for 2010. There is some thing for every one of us. Well, I hope so. It is all differents ways to monetize your blog or web pages. Here is hoping for you to gain a prosperous new year.

Tuesday, December 29, 2009

Link power

Link power is important to make rank gains. SEO gurus call it link juice. Will the link bubble pop soon? Well, some say in 2010. The world will experience some changes and that is no lie guy.

Monday, December 28, 2009

Content Farms


Remember the banner farms of the 1990's - well, welcome to the content farms of the 2010's. This is not a drill. There is an attempt to over power search engines. These sites have mountains of text the is gibberish.

Sunday, December 27, 2009

AOL to cut staff 1/3

Giant AOL will cut staff by one third of norm. This is terrible news. Feel sad for those losing jobs this holiday season. Things are not rosy. Sadly, many other people will lose jobs at the big search engines.

PPC prices

The good news is PPC prices. They are falling. Of course this means there is no recovery. I fully expected the price for each click to go up. However, I see that is continues to go down and now for big keywords that bring in a lot of traffic that were 38 cents I am paying only a mere 20. Talk about the future that never was.

Saturday, December 26, 2009

Jump to links


Google is using jump to links. This is new. It makes for a richer user experience. For example, use Google search engine to find - black nano.

Friday, December 25, 2009

Monetizing your blog

There are many monetization methods for your blog. Sadly, many blogs are not making you any money. However, this can be changed. For example, using adsense, or aff marketing. The key is to get traffic then convert it into money.

Thursday, December 24, 2009

Long Tail Search


OK one way to get more traffic is to use Long Tail Search to drive users. It is easier to rank for long tail keywords in the search engines. People focus on high traffic max pop words and since long tail is hard to figure out, they will often overlook certain segments of their viewers.

Wednesday, December 23, 2009

search marketing predictions

Here are five search marketing predictions for 2010. Well, those are his. Actually my three are -

1) more movies
2) more music
3) more copy

We will see a lot more movies as broadband get easier and cheaper. The days of the 56K modem are over.

GA Chrome

Google Analytics is a great product, so is Chrome. Therefore get the best of both worlds with Google Analytics extension for Chrome. This is plus max. I think that we can all go chrome now.

Tuesday, December 22, 2009

Google Algorithm


Thanks to Ann Smarty, here are the 200 parameters in the Google Algorithm. These are what determines which pages win the war. That means which rank on top with the world biggest search engine.

Monday, December 21, 2009

Google Adwords Changes


Let us stay up to date on Google Adwords Changes for 2010. Basically we are going to see more rich media as well as tools that are new. World's most powerful search team is improving their search engine. The goal will be to integrate adwords into your new strategies for acquiring consumers.

Sunday, December 20, 2009

Blogwalking


Blogwalking can lift your page. It will help you rank higher in the search engines. This is a simple low cost technique. Get use to posting comments on other blogs that are dofollow and you will get more attention as well as link juice.

Friday, December 18, 2009

pay phone model gone


The olskool pay phone model is gone. That is a model where people pay you per hour and you promise great returns on their expense. OK now people want results and they are less happy to pay. If you promise a lot, you must be able to produce. It is like before using the pay phone model even if your results were less than stellar the customer had to pay you for your time anyway. Well, now the customer only pays if they sell and you must optimize landing pages.

Thursday, December 17, 2009

Creating Linkable Content


Hey, we all want more traffic, so one way is. Creating linkable content that is easy to use. This way we can get more back links as well as exposure. The key is to go after high KEI keywords and talor make your content in their service.

Wednesday, December 16, 2009

page speed a ranking factor


Search engines want to your pages to speed up. OK we all have a need for speed. Still, it might be time to get rid of excess. For example that big flash nav. Google is adding page loading speed as a ranking factor. This means if you want you rank to increase. Well, you might want to make your website lean and mean.

Tuesday, December 15, 2009

Getting Links

Part of SEO is getting links. In fact links are the common coin of our empire. It is how a site is rated, so that we can judge its score. That said we use links as a form of currency. The way to get links is to pay.

Monday, December 14, 2009

Better lead conversion


There is one very primary metric - profit. It is very important to get better lead conversion. Leads that do not convert are costing you time and money. What you need is a plan to measure performance and optimize for maximum conversion.

Sunday, December 13, 2009

KEI or Keyword Effectiveness Index


KEI was created by Sumatra Roy. It is a way to measure how good a keyword is. Is keyword effectiveness index worth your time to use. I believe so. The KEI can weed out overcompetitive keywords that get very little hits. It can help you concentrate on keywords that have few competitors, but lots of buyers who are eager.

Saturday, December 12, 2009

Testing anchor text

Testing anchor text links is important. Ken says Google does not count nofollow. Well, that may be so. I feel that some nofollow links like from WIKI have more weight than other, but not sure.

Anchor text is very important in the links you get so try to maximize. By that I mean tell friends not to use click here, but to descrive your site so it helps you.

Thursday, December 10, 2009

Trust economy


What we have is the evolution of a new trust economy. This is very important in social networks. People often are soaked with knowledge, but they need to classify the date as trust or no.

It is important for you to establish yourself as a trusted resource. This may take some time and effort as well as other expenses. However, you will retain the gain.

Wednesday, December 09, 2009

Call To actions are important


If you want sales, and most of us do - you need a compelling call to action. Well, not something trite like - call now. However, it must stimulate the buyer to click that big buy button. Hey, you know that garish red bod block that has BUY in huge letters. If you cannot get the users to whip out their credit cards and buy your mix. Then you are out of the game.

Tuesday, December 08, 2009

Holiday season


Web is cutting into tube time. OK so that means more emphasis on sell internet only deal in this case. Well, you need to get ready for this holiday season. Sales should be running. Try to get on top of things with more special offer to your consumers.

Monday, December 07, 2009

Top SEO blogs



Finding new blogs is fun. Here are top 100 SEO blogs. These is a vast selection of blogs from you to choose from and most are max. Please check out all the wonderful SEO blogs that are out there for you.

Sunday, December 06, 2009

newspapers decline, google rises

Google sees newspapers decline as it rises on. The reason is cost as in paper. It costs a lot less to send electrons over a wire. This affects us because future news is over a web, not in the form of paper.

Saturday, December 05, 2009

Shopping Cart Abandonment

Xmas  background: Santa Claus, gifts, photo

With holidays here, you want maximize your sales so listen up. There many reasons for shopping cart abandonment. The main reason is high prices. People we are in a recession. Keep your margins high and lower your prices.

Friday, December 04, 2009

Advanced Ranking Factors

Here are some advanced ranking factors for SEO. Live it and learn it. This is not max common. Actually many ranking factors are similar to trust rank. This value is used to generate a score. The important thing is to have users love your new web sites and that will help you rank high in the search engines.

Thursday, December 03, 2009

conversion optimization

Family in shopping mall photo

Here are a few conversion optimization tips. I will offer a few of my own.

1 FREE SHIP
Free shipping will double my sales so it is a must. People hate paying $5.85 shipping on a $3.95 item. Witness success of the dollar store.

2. FREE GIFT
For some reason customers love a free gift. This will increase conversions.

3. 800 NUMBER
It makes them feel secure. Also add a picture of you.

Wednesday, December 02, 2009

Google improves CTR

Google is working hard to improve CTR. This is an important push as the world largest search engine. Google's goal is to improve user experience. Here we hope they continue to expand search and add more power.

Tuesday, December 01, 2009

PDA are booming


The iphone is an example of a PDA that is taking off. SEO for people who use PDA devices to search the internet is not far away. Expect websites for PDA gadgets to become more pop as time goes on.

Monday, November 30, 2009

Find your niche

Finding your niche is important. Well, you want it small to decrease your competition, but not too small to increase your money. The key is KEI or Keyword Effectiveness Index. This measure was discovered by Sumatra Roy. He came up with a metric to measure how good a keyword can be or is.

Sunday, November 29, 2009

ranking factors

Here are Google algorithm ranking factors. Let me make this short. Well, one of the most important is the title tag. Also important is the image ALT TAG and these are very important. Please be in total impression. There are many ranking factors that determine your rank in search engines.

Saturday, November 28, 2009

Link Bait

OK so many people are paying for reviews. It is a war. That is because everyone and his brother wants to get more links to compete. That said, which is better - link baiting or paying? Personally, I like link bait because you get a wide variety of anchor text and links pointing to you.

Friday, November 27, 2009

Making sure your website is awesome

Here are five steps to website awesomeness. Personally, I focus on one thing, turning a profit. To do that I need sales. To get sales I need traffic. And to get traffic I need a website. The main drive is to generate money.

Wednesday, November 25, 2009

increasing conversions

OK once more a very important metric is percentage of conversions. Here are tips to increase percent conversions. Please understand that without good CTR and convert you are losing many consumers.

Monday, November 23, 2009

SEO vs PPC


OK so some ignore PPC, but that is foolish. PPC is great for a holiday sales. SEO is not built for seasons, but is long term. Truth is as an SEO you can pay more attention to PPC. Focus on using PPC in certain situations. Please remember that both can compliment each other very nice.

Saturday, November 21, 2009

Using SEO to win

People, using SEO and beat your competition. This is my idea. If you do more SEO, in more ways, it is possible to gain more rank. The problem is that people want instant results. It often takes time to create winning website. Plan your strategy now.

Friday, November 20, 2009

Keyword research is power

Well, one more task we need to spend tine and money on. Still, the ROI of finding new terms is spectacular. Keyword research is a proven system. This will become more important as time goes by. Concentrate of going after long tail keywords and dominating your niche. This yields the best results.

Thursday, November 19, 2009

Building Backlinks

Here are eight ways to build backlinks. It is important to create new back links and have fresh content. Google looks at link velocity to rate sites. That means if you have a stale site you will decline in ranking. Therefore your new content must have link to attract attention of search engines.

Wednesday, November 18, 2009

Small SEO

The one person seo team is a reality. In fact, I would say that many people are moving into seo. This is an industry that requires low startup costs and can be max lucrative.

Tuesday, November 17, 2009

Yahoo down, Google up

Search engines are gearing up for war. Well, so far it is Yahoo down and Google up. Numbers are not looking that good for Yahoo, their share of the pie is shrinking as compare to other search engines.

Monday, November 16, 2009

Social Media Marketing


Social media marketing faces harsh reality. Social media hates spam. Lets face it. It is a cliche that most blogs can seem a bit spammy. That is because you are using them to promoter products that are yours.

The key is to create content that has value for your users. Make sure there is a compelling reason to see your post for your viewers.

Sunday, November 15, 2009

Speed important to Google

Search engines put a premium on speed. Google wants sites to load fast. This is a metric in ranking your web site. Please optimize for quick loading pages.

Saturday, November 14, 2009

Trustrank

Trustrank is killing new websites. That is because they have not had enough time to accumulate trust. Older sits tend to rank well with trustrank. However, new ones are at a loss. This is because it is gear to ignore upstart websites that do not have a lot of back links.

Friday, November 13, 2009

Long Tail Keywords

Why the push for long tail and away from high traffic? Well, long tail keywords are more easy to rank on. They take less effort to deliver traffic. With the keys that are max pop, we have a problem of not getting in the top ten. Also, most search engines are adding pictures and videos to search. That means it is now harder to be seen. This is a war to get users eyes.

Thursday, November 12, 2009

Deep Link

Often we hear we should not simply link to the front page, but Deep Link to interior regions. That said the most important part of your web site is your main page. Often this is called the home page. However deep links are high value. This is because the algorithm checks ratio of links home/other pages. If it find all links go to home page is will small spam.

Wednesday, November 11, 2009

Google needs Twitter now

Google needs Twitter to move on. The search engines are moving to an even newer model. That model is real time search and it is going change us. People the times, they be a morphing. Get ready for a new way. The old model where results were weaks, even months old is gone.

Tuesday, November 10, 2009

SEO Content Theory

Idea behind SEO content theory is that search engines look at headers to decide rank. In fact, header tags also known as H1 for the main one, are use to identify the article. That is why you should have you title, H1, and body copy all reflect the main keyword of your page.

Monday, November 09, 2009

Youtube Movie Star

cyan home system close up photo

OK so we all dream of becoming a big movie star. Well, on YOUTUBE a dream can become reality. True our audience is smaller, but you can develop loyal fans on the small pc screen.

SEO our trusted friend comes to our rescue again. In fact, persons use YRO or Youtube Ranking Optimization will find they get much more views. YRO is similar to SEO in that you will optimize your movie to get a top rank in search engines.

Here are some ways to improve movies to increase your views. Please make your movie about a topic that will be max exciting to many persons. Also, use professional video editing tools to improve your viewer experience.

Sunday, November 08, 2009

Make your posts link worthy

Computer Keyboard Secutity - Keep Your Computer Safe photo

All of us want way more back links. That said, there are many strategies to getting links. From link baiting to paying for inclusion in directories. What makes a post link worthy, is top quality content and information people cannot find any where else. OK so do not be the weak link in the chain and polish up. Get your content to be as good as you can make it.

Saturday, November 07, 2009

Best Practices in SEO


Times change, and we must change with them. Here are some of the best practices in SEO. They will help you rank high in the search engines. Please remember that some tactics that use to work fine in the old days - work no more.

TITLE
LINKS
TAGS

Friday, November 06, 2009

List of 100 top SEO forums

Here is the list of the 100 best SEO forums. True, many are old favorites, but you could see a few that are new. SEO is such a vast field that it is hard to keep in touch with all the latest developments. Of course, if you want to see what the future looks like, you can also see a Time Travel Forum.

Thursday, November 05, 2009

Google wave


Catch this wave - come on in the water is fine. Dude, Google is like totally tubular, and I like some tasty waves. How do you eat a Google wave, there's no wrong wave.

Wednesday, November 04, 2009

Social Media


Getting familiar with new social media terms is max important as we move into an internet that is less focus on text reports, and more on user movies. The big problem I see is that user generated content is not given much value. For example, many sites like digg are nofollowing links. If a site does not appreciate my hard work, it is time to look some where else.

Tuesday, November 03, 2009

Youtube killing our internet


Youtube is now second biggest search engine after Google. However, the internet was design for text. It was never given the access to bandwidth necessary for streaming movies. Youtube videos are now HD. Well now that we consume movies in massive amounts, the internet is slowing down. In fact, TV over IP is killing our internet. The slowdowns are causing massive traffic jams on our information super highway. This means that we could one fine day no longer have an internet anymore.

Monday, November 02, 2009

SEO is rocket science

Google hired a former rocket scientist to work for them. This man is using conversions as his tool to makes sales improve. Well, we can all wonder about what new innovations we will soon see. I for one look forward to less spam.

increase CTR


The CTR is important as it is a component of your quality score. It helps determine how much adwords makes you pay. Please try to improve your advertisements so people believe your promise. Here are five ways to increase your click through ratio in pay per click.

OK remember to have interesting keywords and make your copy exciting. The user will often be hunting for information before they decide to purchase a product from your page. If you make your ad fun, then this will increase your CTR.

Sunday, November 01, 2009

Importance of Pagerank

Often people wonder what pagerank is used for. The answer is to decide which web pages rank at top for a search term. That said, there are many variables to the algorithm. Google has told us that links are important. However, high PR links carry much more weight.

Saturday, October 31, 2009

SEO is free no more

At one time it did not take much work to be position one in the search engines. Those days are over. People, there asin't no such thing as free seo. OK as we all should know by now. SEO requires hard work, and lots of time. Therefore, time is money. Although SEO is more cost effective than PPC, it is by no means FREE.

Friday, October 30, 2009

SEO vs PPC

SEO means Search Engine Optimization. Whereas PPC means Pay Per Click. Short term PPC will get you traffic. However, it is very expensive. SEO can get you low cost traffic, but it requires a lot of hard work on you. SEO vs PPC is a way to compare these two ways.

Thursday, October 29, 2009

seeing RED

CNN uses a lot of red in their background. Also, MSNBC uses a lot of dark red, actually maroon. People, this is hard on the eyes. They should switch to a blue back to go easier on eyes. There is one trick to increase your traffic - improve user experience.

Wednesday, October 28, 2009

HTML Sitemaps


OK one secret of SEO is to have a sitemap for your pages. HTML Sitemaps help get better SEO rank for your pages. The reason is that search engines use HTML Sitemaps is to find your pages.