Here are a few conversion optimization tips. I will offer a few of my own.
1 FREE SHIP
Free shipping will double my sales so it is a must. People hate paying $5.85 shipping on a $3.95 item. Witness success of the dollar store.
2. FREE GIFT
For some reason customers love a free gift. This will increase conversions.
3. 800 NUMBER
It makes them feel secure. Also add a picture of you.
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