Monday, July 24, 2006

Increaing Profit by using Strategic SEO

Customers rely on reviews and reports about a product, even feedback from friend, before they make a decision to buy it.

But corporate executives have a far more precise way to determine the value generated by a product.


If a product cannot yield a profit, that product is cut from the line.

You have heard of the 80-20 rule in that 80% of your sales are generated by 20% of your sales staff, but I have found that the 95-5 rule is more accurate. In other words 5% of your products generate 95% of your profit.

You will find that the bulk of your revenue is generated by a few STAR products. Having those products rank high in the search engines is paramount. You must spend a lot of time testing web pages and improving them to generate sales, but you should also spend some time optimizing them for the search engines -- this is Strategic SEO.

Most of your effort should be directed at optimizing pages that feature high margin top selling products that help power your business. Products that are low margin and do not sell well should not be optimized as the rate of return for your time is very low. Focus on helping your star products do even better and get rid of the boxes collecting dust in the warehouse.

Saturday, July 22, 2006

Keyword Tool

My fave keyword tool is wordtracker. I use WT a lot, but if you cannot afford WT, then nichefinder gives you a free month of testing.

Another tool that you can use is overture keyword locater. It is also free.

Make use of Overture/YSM Bidmax to see how much bids are on that keyword!