Wednesday, March 31, 2010

ecommerce


The main reason for SEO is ecommerce. OK one of the most important things is making your checkout improve. We want customers when buying an item to have a good experience. The problem is that the get confused and then jump. Shopping cart abandonment is a big problem that can cost you money.

Tuesday, March 30, 2010

increasing your conversion

There are many ways to increase your conversion. OK one of my favorite methods is big buy button, as in one that stands out in your page. The idea is to make sales, not to be a design contest winner. Often the best conversion goes to ugly pages.

Monday, March 29, 2010

placerank secrets

Google maps placerank secrets are here for you. This is great news. Most of us are still learning the local Google magic. That is to say it is not yet a science. Still, there is only a few tiny bits of information out there and we are gathering a few pieces.

Sunday, March 28, 2010

mini movies

Davendra says to keep your videos short and to keep the minute magic. Sometimes, with mini movies, less is more. I happen to agree. That is why we have a lot of mini movies. The idea is to get to the point fast and convince users.

Saturday, March 27, 2010

Offices of social success


Here are pictures of offices of social website success. It is important that your work space be a pleasant place to be in. OK since we spend a lot of time there, then we should try to make it a spot we enjoy. Most people try to spend very little money. However, we should have an exciting pretty work space. Try to make sure it is a clean and uncluttered area.

Friday, March 26, 2010

Keyword Research for beginners


Here are tips for you. Keyword Research for beginners is easy. Put most of your emphasis on finding long tail keywords with good conversion. Fighting for high traffic phrases is not wise. Actually, very few people scan below page one.

Wednesday, March 24, 2010

overcome blog writing fear


Fear of blog writing is what you need to overcome. Every day we create content in every way. There are mountains of report to write and it gets old so we get a cramp. The way to learn how to keep on, is to set up goals and a score.

Tuesday, March 23, 2010

Keyword price rise


Marketers are wary of escalating keyword prices. Well, now you pay more for each new consumer. This means that the profit margin narrows. Basically, because you are paying more for each conversion.

Monday, March 22, 2010

anchor text


Anchor text as an SEO strategy has great power. First off, you need to optimize how people link to you. The bulk of links cannot all go to your main page. There must be a distribution of the link juice. This anchor text strategy makes it seem more organic. Also it empowers your lesser known 3rd tier pages.

Sunday, March 21, 2010

promote your blog


Here are 99 ways to promote a blog of your own. There are many that are obvious like creating content that people wish to link on. However, some are more subtle and harder to see. OK, the key is to gain exposure.

Saturday, March 20, 2010

Wonderwheel

I like to use wonderwheel for keyword research and create pages. This is a great tool that is plus max. People need to give this wheel a spin.

Friday, March 19, 2010

increasing conversion


OK one of our main jobs is increasing conversion. It is important that the percentages of people who buy your product be higher than the industry four percent average. This allows you to pay more. Yes, pay more for each click or for SEO. Also, if your conversion does not increase, but your traffic goes up then bandwidth cost increase for you.

Thursday, March 18, 2010

Top of the morning


Top of the morning to you. Actually, most of us want top rank for our web pages. Here are ten tips for getting to the top of the search engines. These are quality and then some. Frankly, we all want to rank high, but that is not possible for all of us. Still, if we try hard we can maybe break in.

Wednesday, March 17, 2010

New Keyword Research Tool


There is a new Google adwords keyword research tool that people should become familiar with some more. I like to use adwords to find traffic patterns going to my web pages. However, some keywords are a bit tricky and then some. That is because they do not send high quality traffic to my main page.

Tuesday, March 16, 2010

Finding blog content


For me it is a challenge to find content from my blog area. They biggest problem is that much of what I like is no longer news. In fact, it is old hat to many. OK so that said we must work on finding what is new.

Monday, March 15, 2010

PPC is ol skool


PPC is now old school marketing that is not in wide use. Part of the reason, is that it is max expensive. Another reason it that is costs per new customer a very high price. It is better to use social media to get more eyes. PPC is old hat and then some.

Sunday, March 14, 2010

paypal plugins


Here are some paypal plugins to help you integrate a shopping cart into your blog or web page. Actually, paypal integration is a big deal in that it helps you collect your money. This is a great new tool for you.

Saturday, March 13, 2010

improving your google quality score


Here are methods for improving your content network google quality score. First off does your page load fast - check to make sure. Second, is your theme similar to the keyword? Third, have most of your visitors an interest in your topic. For example, if your web site is about horse racing, do they really want information about soda pop. Make sure you are serving relevant pages.

Thursday, March 11, 2010

Backlink analysis


Here is a backlink analysis tool for you. It is important to understand what types of backlinks you are getting to your pages. Not all of them are the same.

Wednesday, March 10, 2010

new words

I did an experiment using new word that are nonsense. It appears that you need at least ten established pages pointing to a new page. That is for the new word to rank in the search engines. The days of creating content are over. OK now what we have is a scram. Basically it is to get links for content we already created so the we can rank high in the search engines.

Monday, March 08, 2010

using a linkwheel


Perhaps you want back links to your pages. Well, one method is to create blogs that are about your service. Then you can use these to do a linkwheel analysis and create content about what you offer to consumers. This is easy to say. However creating your own linkwheel requires a lot of heavy lifting to get your site off the ground and then some.

Sunday, March 07, 2010

Getting links

Here is a dofollow list for you. Getting links is important for traffic and exposure. What you need high quality relevant links going to your pages.

Saturday, March 06, 2010

Getting more dofollow links


People are asking - how is it that we can get more dofollow links for my pages. Well, there are many methods such as link bait, content creation, article marketing, blog comments, social bookmarking, forums, and my favorite which is giving away programs. Create that killer app. Then ask people to link back to you.

Clowning around in SEO?


Folks, this is not a game. Please, don't clown around in SEO. Otherwise your high rankings can disappear and quickly as they did appear. In a puff of smoke they could be one day gone. SEO is a science. It is not clowning magic.

Friday, March 05, 2010

Social Search Algorithm

OK one area I love to explore is genetic algorithms as a way to improve my score. People using a social search algorithm will perform super. This is great for twitter enabled pages. Get ready for a big push in social marketing using new search engines.

Thursday, March 04, 2010

Content scrapers


There are some thieves out there that will do a lot of grabs on your screen. They are content scrapers. Sadly, all that time you put in. Then some one walks off with all your work and you will often rank under them for your own pages. Tragic but true, you should prepare. Get back at screen scrapes.

Wednesday, March 03, 2010

improving your score


PPC is power. That said, as many of you know, we must use PPC in getting campaigns. SEO takes too long - years even. With PPC you can be up in mins. This is a great way. OK your first goal should be to improve your pages. This will help you improve your quality score. A low score means ads cost you more money. This is eat into your profit and leave you with less income.

Tuesday, March 02, 2010

five important SEO factors


There are many factors that are important if you want to rank high in the search engines. Here are five important SEO factors. Actually, number one, is getting back links in quantities most massive. Google seems to not look at content of your pages. Instead they look at the anchor text of people that link to you. This means you gotta go out and get more. Put your emphasis on quantity as that is the name of the game.

Monday, March 01, 2010

escape plug in prison

The new HTML5 video codec can help you escape your plug in prison. OK one reason people hate flash is that it does not come standard with web browser but must be downloaded by each new consumer. Also, if viewer does not download flash your pages are gone. However, with HTML5 video is standard and you do not need a plug in.