Well, some years back, one of my firms first customers was a small company. It was a shop that sold rare coins. The tiny store was run by a young lady and an old man. She was his daughter since he never had a son. It was interesting to see the dynamics of tiny corporation that was growing. Investing in gold and silver is rare even now. Back then most of his customers were more interested in mercury dime than a one ounce silver coin. Well, now the big move is to buy precious metals and people want to know the latest gold price.
Doing SEO is a dynamic thing as the target is always moving. The needs of your customers change as time goes on. In fact, the one consdtant is change because we are seeing new technologies take over. Therefore my advice is to find out what your customers will need in the future so you can supply it now.
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