Wednesday, December 31, 2008

Build your brand

Part of SEO is build our brand. Make sure that you have a powerful product that defines what you are. Your new brands are the life of your company. It is important to make sure you have put effort into creating products that are the leaders in their field, and as always make them top quality and good value for the money.

Weak brands will destroy your company. Get rid of products that do not produce profit. All products have to add to your bottom line.

Tuesday, December 30, 2008

Marketing on the web

You have to know your numbers to attain success on the web. It is important to keep track of your PPC campaign and have up to date information on your rankings. Also to dive into your analytics to see who is buying your products. It is great to get a lot of traffic via PPC, but you must check the conversion ratios to see if you are making money.

Monday, December 29, 2008

Does DIGG hate SEO?

Why is it that diggers hate people doing SEO? Well, one problem is spam. Please do not spam the social bookmarking sites. Most social sites hate SEO because they are tired of advertorials that pretend to be news. Make sure your article contain valuable content that people want to read.

Sunday, December 28, 2008

Where are SEO jobs?

Here is a map of SEO jobs. Surprise, surprise, most are in California. That would not have anything to do with Google or the Silicon Valley would it? Hey no, it would be great to see what the great state of California is doing now.

Saturday, December 27, 2008

recession getting worse

As advertising is cut, even Google is affected. More emphasis on SEO, as money gets tight. The mortgage meltdown led to an economic crisis that affected many large US financial institutions. While big banks can weather the storm, many small businesses cannot handle the financial catastrophe.Their customers cannot buy as much as before. These customers hold their cash close to their chest, and stop spending. As more layoffs cause more customers to stop spending we go from a severe recession to a deep depression.

Thursday, December 25, 2008

Make you blog media friendly

Do people really DIGG your blog? Making your content "media friendly" will help you get more exposure in the social bookmarking sites. Most of the hints are obvious like create short, but memorable headlines, add movies that people can share with embed, add flash animation to make your site more interactive.

However, making your blog social media friendly can also involve using controversial topics to draw readers and getting friends to comment about your blog. You become like a movie star with fans.

Wednesday, December 24, 2008

more SEO in the future

As retail stores strive to cust costs and survive in a severe recession, SEO looks like a great way to get customers. In fact, many stores are going online to trim their expenses. I find many "internet only" deals now.

Last minute shoppers cannot save what is turning into a very dismal Christmas, but firms can move from brick to click. They can cut costs by moving their business online. The high cost of rents, electricity, and clerks is one reason that I see many malls closing in the future. In fact, the future is clicks not clerks.

Finding Friends on Digg

My inDIGGnation at having so few friends on DIGG is because without an army of friends you never get on the frontpage. In fact, it is rare that my digs get more than a few hits. Here are the unwritten rules to making friends on digg.

Tuesday, December 23, 2008

Getting on top of the tube

Dominating the tube, youtube that is, should be on your list of things to do. Here are ten tips to succeed on youtube. Go from movies that are boring to hot content that will go viral all over the net.

My main tip is to post controversial content with a catchy title like "How to go from success to suxass!"

Monday, December 22, 2008

Google Trends

I use Google Trends to look at what is hot. It is easy to spot new areas that are opening up. The key is to zig where the other people zag. To guess correctly what new items will takes off and become the latest fad.

Saturday, December 20, 2008

SEO for Youtube

Not only should you put your videos on your blog, but you should optimize them for high placement. Believe it or not Youtube is the second biggest search engine after Google, so ranking high on Youtube is max plus. To do SEO tips for your Youtube video place emphasis on a catchy title with your main keywords in to. Also, make sure that keyword is in the desc. Include the keyword in the tags, and last but not least, link from your blog using that keyword inside your anchor text. This will help you rank high for that keyword.

Second largest search engine on web is Youtube

Yes folks, Google is number one and Youtube is number two. This just in, Youtube is getting one quarter of all searches. I find that exciting as the web moves toward more movies and less text we might be seeing the beginning of a new paradigm. Youtube is number two search engine by traffic, but one day might be number one.

Friday, December 19, 2008

Online search ads

Online search advertising has taken a hit as we move from recession into a deep depression. Many companies are looking at using social networking for a free buzz on their product. Other feel that organic SEO is the best way to survive in an economic crisis.

Still, those that still spend money on online ads are cutting back and being far more picky about the keywords that they target - trying to get the most bang for the buck in their marketing efforts with the financial chaos is even now thinning the herd.

Thursday, December 18, 2008

Getting more people to click

So how to you get more people to click your Google listings. It is called Google window dressing.

Try for a catchy headline that grabs reader attention. Make you description end in the middle of a sentence like "find out how to save big money on -

Wednesday, December 17, 2008

Genetic Algorithms for SEO

As science advances the formerly impossible becomes quite possible. Google uses algorithms to determine ranking, but what about using Genetic Algorithms for SEO testing. Is it possible? Well, I believe it is, in fact, artificial intelligence and neural networks could be used to improve a web sites search engine optimization.

Tuesday, December 16, 2008

Search is King

Getting to the top in the search engines is the most important. That is why we must look at search analytics for top ranking. Few people would argue with the premise that higher rankings equals more traffic, but we also also know that getting to the top is hard work. First we need quality content, then lots of links to it.

Here is something that few focus on - search analytics. This folks is very important because we need to know why people are clicking and why they are leaving our site. Going thru the data will help us understand the mind of the users so we can improve their browsing experience on our site.

Monday, December 15, 2008

Getting more links for SEO

Most, if not all of us, know that we need more links for SEO. However, what is the secret for link building and SEO? This secret is best described as the bond between links and rankings in the search engines.

Add your links slowly and make sure that they add value to your audience. When you add links make sure that your readers will benefit.

relevant sites

When you create a link it must be relevant to your web site/blog. Do not add links that are off topic and of limited value to your readers.

Social media sites are a great way to get relevant links for your site. If you link to others, then often they will link back to your web site/blog.

Sunday, December 14, 2008

Driving Traffic to your Blog

Most retail merchants know that traffic is essential to their business. The road to riches is not paved with good intentions; no it is paved with hard work. Twitter is one way to get more people to visit your blog. People use Twitter to keep readers in the loop on what they are doing.

Do you dig DIGG?

Well, many of us use DIGG in different ways, such as getting the latest on breaking news, find out what is hot, creating buzz for a new band, etc. However, what are some of the rules for using this service? Here is a set of ten rules for DIGG success.

Friday, December 12, 2008

Getting more traffic to your blog

Let's face it, we are moving into a digital era. In fact, two major metropolitan newspapers the Detroit News and the Detroit Free Times are cutting home delivery and expanding stories online. This is more than the high price of pulp. It is much faster and easier to update stuff on the web. It is a lot less expensive to distribute information over the internet.

Basically, a blog is like a small newspaper. You need to increase readership. There are many methods. One great way to increase your blog traffic is to upload a movie on Youtube. This will increase your exposure as well as add to your buzz.

Thursday, December 11, 2008

Social Media Guidelines

When you participate in online chats, forums, blogs, SMS and other forms of communication, please be polite. It is important to implement your own Social Media Guidelines. There are many suggestions we cab use to help make our online experience more productive.

Wednesday, December 10, 2008

Downloading Youtube Video

Here is a great utility to download Youtube video called flashgot. Personally, I like Youtube because I can learn new ways to interact with the web. The problem is that many movies get taken out and then you have nothing, so this is a way to store them on your hard drive.

Monday, December 08, 2008

Typo SEO

Believe it or not, some people will intentionally use word choice errors and poor spelling to create a certain "feel" to a web site, but we are talking about typo SEO, a way to rank high for alternative spellings of a common search term. Yes, keywords are often quite competitive, but a miz-spelled keyword will often have plenty of traffic, but little competition. That is because important authority sites wish to appear professional. They react to miz-spelling like main stream journalism does to a UFO report.

They fear it so much that it provides an opportunity to those who can muster the courage to tread on the thin ice of the sensational. This is but one more tool in your chest to win traffic.

car czar?

The gov wants a car czar to oversee the bailout of the the big three automakers. The key phrase "car czar" has many possibilities from the stand point of an SEO campaign. From my research Google says via our keyword research tool that car czar gets 590 clicks per month. Keyword Discovery gives us 11 for the whole year, but as people focus on the big three this number should increase.

Sunday, December 07, 2008

Keyword Cannibalization

This is similar to duplicate content. If you target hundreds of pages after the same keyword then Google will find the most relevant page and tend to ignore your other pages. This leads to a suboptimal result.

Keyword Cannibalization like duplicate content is something that you should avoid. Try to make all your pages unique and target each after a different keyword. True, there will be some overlap, but do not have hundreds of pages all going after one keyword.

Saturday, December 06, 2008


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Friday, December 05, 2008

Getting Authority Links

Most people know that links are an important part of SEO and one very interesting development is the hill climbing algo; we need to determine authority. Getting high value authority links will help propel your site to the top. It is important to create content that people want to link to.

Thursday, December 04, 2008

Why I dig DIGG

When many other social networking sites go the nofollow route, DIGG has stayed a dofollow company. It is a great way to get news and find out what is hot in the market place. Digg can and should stay independent.

Monday, December 01, 2008

Comment Spam

I made this blog dofollow as so far no comment spam, but others are not so lucky. Comment spamming is that main reason that so many blogs are nofollow. People are tired of the advertorials that push product.