Saturday, December 30, 2006

MySpace Surveys

Here are some Myspace Surveys to spice up your site from a fellow warrior. Hope these surveys can help you. There are no charge so you can use them.

Tell me what you think. :)

Friday, December 29, 2006

Currency Tracking

There is a web site called http://www.wheresgeorge.com/ that has a list of dollar bills and where they have been.

Why is this important you might ask? Because if you have a land based "brick store" most of your customers will be from within 10 miles of your store. Few if any will travel more than 50 miles to go to a store. They may commute 50 miles to work, but when it comes time to buy they will typically choose a store that is near their house. Notice the pattern of dollar bill movement in the wheresgeorge currency tracking tool, the bill will circulate in a small town.

In contrast, with an internet based "click store" most of your customers will be from other states hundreds of miles away, but even here you will find that your small town is the US of A. More than 90% of your sales will be to the US. Yes a few sales to Canada and Europe, but few sales elsewhere.

India with 1 billion people and China with 1.3 billion will account for less than 1% of total sales. It seems that the internet turns the US into your "small town" area.

We can now optimize our website for selling to the US, by running Google adwords from 5PM EST - 11PM EST. We do not want any clicks from Midnight - 5AM as most of our customers are sleeping.

Also you can target the geographic ares from where you get your clicks. And finally we can place ads in websites that get a high percentage of their traffic from the US.

Thursday, December 28, 2006

Long Tail Keyword Strategy

To do well in the area of long tail keywords yopu need for each web page to have:

Page Title with long tail keywords in it

Page Name contains the long tail key-words

Headline with long tail key phrases in H1 tag

Subheads with long tail keyword in H2 / H3 tag

Meta tags - Desc & Keywords

Keyword Density of long tail key phrases should be 2% - 6% of body copy

Pictures (many) on page with [i]long tail keys[/i] in ALT TAG, picture name and desc

Podcast of page for visually impaired

Site Map points to each page

Page has links to other pages in the site - link cloud

RSS FEED on page points to additional content

Anchor Text on page has [i]long tail keyword [i] in it and points to other sites with more information

LINKS from blogs and other websites to the the page and have [i]long tail key phrase[i] in the anchor text

Monday, December 25, 2006

More SEO in 2007

I plan to post more SEO stuff in 2007.


Maile Ohye offers XLent Google SEO advice

Dude, this advice is so straight, this ain't no mirl with a manbag. :)

Saturday, December 16, 2006

Incredible but true

I took a chance today and filled my lawnmower with Ethanol instead of Gasoline. It was a nervous moment as I pulled the starter cord. Would my mower sputter and die? Or worse yet give off sparks and catch fire?

None of these things happened. It worked fine. It started like regular and I mowed the whole back yard. There were no unusual noises or thick smoke. Although I did notice that power was about 80% of normal gasoline and that there was a smell like a brewery coming out!

It was 95% grain alcohol and 5% water that I used for fuel All my life chemistry teachers told me that you could mix no more than 10% alcohol with gasoline or the engine would not work. That you needed a special carburator to burn alcohol, well, guess what, all lies...

The mower, a troybuilt with a honda engine worked fine with alcohol. In fact, you could barely tell the difference. I was amazed.

All these years I could have been using alcohol made from plant waste, but I believed that grain alcohol might somehow harm the engine. That it would not work.

Well, my next victim will be my scooter -- it is a standard four cycle engine, and then if all goes well my pickup truck.

The lesson for today is don't believe everything you are told.

In all the year I have been on the internet not a single person has said "Guess what, you can run your mower on Ethanol - ITS EZ!"

They all act like you have to be a rocket scientist to make your own fuel.

Monday, July 24, 2006

Increaing Profit by using Strategic SEO

Customers rely on reviews and reports about a product, even feedback from friend, before they make a decision to buy it.

But corporate executives have a far more precise way to determine the value generated by a product.

Money.

If a product cannot yield a profit, that product is cut from the line.

You have heard of the 80-20 rule in that 80% of your sales are generated by 20% of your sales staff, but I have found that the 95-5 rule is more accurate. In other words 5% of your products generate 95% of your profit.

You will find that the bulk of your revenue is generated by a few STAR products. Having those products rank high in the search engines is paramount. You must spend a lot of time testing web pages and improving them to generate sales, but you should also spend some time optimizing them for the search engines -- this is Strategic SEO.

Most of your effort should be directed at optimizing pages that feature high margin top selling products that help power your business. Products that are low margin and do not sell well should not be optimized as the rate of return for your time is very low. Focus on helping your star products do even better and get rid of the boxes collecting dust in the warehouse.

Saturday, July 22, 2006

Keyword Tool

My fave keyword tool is wordtracker. I use WT a lot, but if you cannot afford WT, then nichefinder gives you a free month of testing.

Another tool that you can use is overture keyword locater. It is also free.

Make use of Overture/YSM Bidmax to see how much bids are on that keyword!

Thursday, April 20, 2006

English translation test

This test is to see your proficiency.


You Know British English 80%
Well your result says it all really. The Good, The Bad and the Ugly.
under 35% ugly.... under 60% Bad .....61% to 100% good



My test tracked 1 variable How you compared to other people your age and gender:
free online datingfree online dating
You scored higher than 47% on variable 1
Link: The American English Translation Test written by egoslap on Ok Cupid, home of the 32-Type Dating Test