Saturday, October 31, 2009

SEO is free no more

At one time it did not take much work to be position one in the search engines. Those days are over. People, there asin't no such thing as free seo. OK as we all should know by now. SEO requires hard work, and lots of time. Therefore, time is money. Although SEO is more cost effective than PPC, it is by no means FREE.

Friday, October 30, 2009


SEO means Search Engine Optimization. Whereas PPC means Pay Per Click. Short term PPC will get you traffic. However, it is very expensive. SEO can get you low cost traffic, but it requires a lot of hard work on you. SEO vs PPC is a way to compare these two ways.

Thursday, October 29, 2009

seeing RED

CNN uses a lot of red in their background. Also, MSNBC uses a lot of dark red, actually maroon. People, this is hard on the eyes. They should switch to a blue back to go easier on eyes. There is one trick to increase your traffic - improve user experience.

Wednesday, October 28, 2009

HTML Sitemaps

OK one secret of SEO is to have a sitemap for your pages. HTML Sitemaps help get better SEO rank for your pages. The reason is that search engines use HTML Sitemaps is to find your pages.

Tuesday, October 27, 2009

SEO in Keyword Research Backtype

SEO Backtype is a new tool people in Keyword Research need to learn. What we have now is a googleverse that you need to be a part of. Real time search is big now.

Monday, October 26, 2009

Google now indexes Youtube captions

All SEO experts need to stay on top of their game. Google is now indexing Youtube captions. This will make it easier to search for your mini movie. However, you can now use SEO to improve your ranking in new ways.

Sunday, October 25, 2009

Web Analytics

There is much data to mine. It will show you where more profits can come. The key is to push your star products. Charting a course using Web Analytics can allow you to see which areas are more productive, and let you save money. OK many people use the 95-5 rule. That is 95% of your products generate 5% of your profit and that tiny 5% star product generate the big bulk 95% of your money.

It is important to use web analytics to find ways to make your stars improve. This way you can cut out the dogs and focus on a few cash cows.

Saturday, October 24, 2009

US economic recession worsens

How can we tell? Well, minimum PPC is lower, as in a penny. It use to be a nickel and was raise up a dime, and was rising. However, now I can bid one penny. Actually, with our recession many use SEO to save money.

The key with SEO is keywords. People use SEO to get website traffic, which causes more sales, and increases your money.

Friday, October 23, 2009

Meta tags gone

Back in the day I would create meta tags for my new pages to tell search engines what they were. Google now says meta tag keywords have no value. This is so very grim. I am sad to see meta tags go.

It is because spammers did abuse the meta tags. However, just because one man like George Adamski say he met blond UFO aliens and went to venus in a flying saucer. Well, I do not throw away all eye witness testimony. OK as I always say, consider the source.

Thursday, October 22, 2009

Google Suggest

OK you can use Google Suggest to find easy links and get traffic. This is a great tool from Google. It is free and max easy to use. Try out Google Suggest today.

Wednesday, October 21, 2009

Hey is social media killing print magazines?

There is proof that social media is killing print magazines. Sadly, for the world of news, newspapers are going to soon be joining the dodo bird in the extinct column. Hey, guess that means more work for us SEO bloggers. Those big city papers are like the books at the library. It is not cool to be seen viewing one.

Tuesday, October 20, 2009

Deep Link

I like to get people to deep link to my site. Lets face it. The front page is full of clutter, but a deep link takes a user direct to the content they are looking for. It is for that reason that you can save money. As well as time with a deep link strategy.

Monday, October 19, 2009

Landing page design

OK you only have a few seconds to make that sales or the viewer can hit the dreaded back button. Landing pages are everything. It is important to do LPO or landing page optimization using the following design principal.

Sunday, October 18, 2009

Drop in serps

Fantastical water background. Drops, waves, splashes. photo

OK many of you did notice a drop in serps due to an algo change. What do we do when we get a drop in serps? First is analysis. Check all you gray area optimizations. Maybe one of them runs against the rules. Also, check your competition. What are they doing?

It could be months before you regain your footing in the search engines. Plan to create a lot of links and content to make for a strong comeback.

Saturday, October 17, 2009

optimize your shopping cart

Shopping cart abandonment is a major problem. The trick is to get a user to buy in. Sadly, many will chicken out after they start typing in their data. Here is how to avoid losing sales when optimizing your checkout routines. There are many tactics. Well, my favorite is free shipping. Few things turn off a customer more than paying $5.95 on shipping for a $4.95 product.

Friday, October 16, 2009

Cell phones in search

Businesswoman looking at mobile phone, smiling photo

I see a major sea change in search as people move to a smaller platform - the cellular telephone. Cell phone search is the future. It is time to get ready for some major interest in new media that can answer the phone.

Thursday, October 15, 2009

increase CTR

In order to make more sales you need to increase your CTR or Click Through Ratio. Also, search engines use CTR as a measure of how good your site is. Here are five ways to increase your click through ratio. The most important in the article is to have your keywords in the top line. Most users will not click unless they see the keyword in the top line. Therefore you must craft your code so that you emphasize your keywords to get a max CTR.

Wednesday, October 14, 2009

Live Chat

Live Chat can keep you in touch with your viewers. The audience like to interact with site authors. Also, live chat is important in link building. This is one more reason to use Live Chat as your tool to interact with your users.

Tuesday, October 13, 2009

SEO is growing

OK even in 2009 with our recession, SEO is growing. This industry is important in our new future. It is a lot more than analytics and adding a few key phrases to a page. The move is to totally optimize the user experience.

Monday, October 12, 2009

Beginning Keyword Research

Keyword research for beginners is a great idea. Gold standard is Google. Perhaps you can see how we can use keyword in your content to get traffic. This agreement is that you need to create more content and target it to your users.

People, keyword research is your key to success. Focus on creating valuable content and make sure that you use keyword to help users find it.

Saturday, October 10, 2009

Google at 1 trillion

Google has hit a new mile stone index one trillion URL. This is great news for an eagle eye SEO as we have to go about getting an audience for the one trillion pages. At this phenomenal rate there will soon be so many pages that not even all the people on earth are an even match for the growing amount of content.

Friday, October 09, 2009

Long Tail SEO

Long tail keywords supply over 50% of my traffic and my main keyword less than 10% total. That mean Long Tail SEO is important. In fact, creating content to capture long tail searches is probably one of the best methods to generate traffic for your site. The more pages you can create, the greater chance you have of getting a viewer to find you.

Thursday, October 08, 2009

CRO - conversion rate optimization

I am going to crow about CRO. Here are some CRO - conversion rate optimization resources for you. This is a max important topic. CRO is the way to go. First we have SEO, then LPO (Landing page optimization) and now cro. The sequence leads to greater sales for you. When you improve your traffic model, add fresh new content to attract link bait, and most important improve your landing pages you can get better sales of your products and more satisfied consumers.

Wednesday, October 07, 2009

Semantic Web

The future of the internet could be a
semantic web

What we are seeeing is a move into AI and other technology. Perhaps voice recognition will aid in a web that is based on speech instead of text.

Tuesday, October 06, 2009

Google tracks impressions conversions

Hey folks, good old Google can now track impression conversions. This is very max important because before we needed to wait for a click in order to be able to see a conversion. Well, now things are max better for us.

Monday, October 05, 2009

Adsense earnings

OK are your Google Adsense earnings falling? Well, the answer is that we are in a severe economic recession. That affects how much business can pay for ads appearing on your web site. Hopefiully, next year the company advertising budgets will increase.

Sunday, October 04, 2009

using KEI

Key Ring with Dollar Symbol on White Background photo

KEI or Keyword Effectiveness Index is important in SEO. What is KEI or Keyword Effectiveness Index? Well, it is an algorithm developed by Sumatra Roy to calculate the ease of getting to the top of the search engines. It uses the total traffic and the amount of competition to calculate a score for your KEI value. Each individual keyword is assigned a value.

Saturday, October 03, 2009

Avoiding a Google Penalty

IT is important to avoid a Google Penalty. This could crush your rank and clear your traffic. There are many reasons for a Google Penalty. It is wise to not igore your problems. The way to diagnose your web sites condition is to check the TOs and see that you are in good graces.

Friday, October 02, 2009

Bid on your own brand?

People ask, if you should. OK yes you should bid on your own brand keyword terms. It is an old trick to use PPC to get even more sales. Actually, I prefer to have both the yellow slots and white slots with my brand on them. It forces competition to be further down in the search list. This is an XLent way to get even more traffic and hopefully more profits.

Thursday, October 01, 2009

Youtube for SEO

OK some say you should not use Youtube for getting links. However, one of my web sites get over 50% of its traffic via Youtube. In fact, Youtube is a traffic magnet and it is interactive. The big problem is that it does not pass PR to your pages. Rather instead you pass PR to it. This could be a problem for SEO, but I find Youtube an XLent source of clicks and comments. Also, I can talk face to face with my audience and not pay for hosting the videos. All in all, it is very win win.