The CTR is important as it is a component of your quality score. It helps determine how much adwords makes you pay. Please try to improve your advertisements so people believe your promise. Here are five ways to increase your click through ratio in pay per click.
OK remember to have interesting keywords and make your copy exciting. The user will often be hunting for information before they decide to purchase a product from your page. If you make your ad fun, then this will increase your CTR.
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