Thursday, October 30, 2008

Blogging Mistakes

Many bloggers make mistakes that cause them to lose readers. Here is a list of 12 common blogging mistakes that you can avoid. Lets start with wordy and professorial tomes that bore readers. The content must be short and to the point if you want to hold interest. Try to make your posts relevant to your audience. Oh, and avoid rewriting a new source, provide fresh new content.

Wednesday, October 29, 2008

Blueprint of seo success

What makes SEO successful, a blueprint. Following a plan will help keep everybody on track. Help make sure all are pulling in the same direction by monitoring performance metrics.

Monday, October 27, 2008

Lower Bouncer Rate

There are many ways to lower your bouncer rate and increase conversion rate for more sales. Mot important is that if you have a high bounce rate you lose many of the visitors that you pay good money for so by making them stay on your site and read your content you increase sales.

First, you break up large clumps of text into small bite size pieces. Bold column titles and sub headings. Also place pictures to draw customers to your product. Adding video chunks from Youtube can make your site sticky.

You should try to keep visitors on you site for at least one minute. They need to read your content so use arrows and bullet points to direct your audience to purchase your product.

Sunday, October 26, 2008

The new Google Analytics

Google has made a great product GA, even greater. The new Google Analytics contains seven major features. I check out Google Analytics, an awesome tool.

Thursday, October 23, 2008

Boosting CTR

Ways to boost your CTR or click thru ratio. To get more clicks from your organic rankings. Using your current search engine strategy you should begin to write powerful headlines as your title tags.

Use Google Analytics to find out which keywords convert the best into sales and focus on optimizing those. It is a waste of time to try to get higher CTR on keywords that do not generate a profit for you. After you increase the click thru ratio work on increasing your conversion rate.

There first paragraph on your page must be compelling content to pull in the reader and hopefully convert them into a buyer. This is important because if you lose the reader, you lose the sale.

Tuesday, October 21, 2008

How Search engine crawl and index web

Most search engines are on the look out for new content. Search engines crawl and index the web with spiders. The job is to then categorize the content and find out if the links are valid.

Sunday, October 19, 2008

SEO image search

Using search engines for finding images online is a great idea. The traffic I get from images in some instances is greater than text search. People can relate to an image in less than a second. The problem is to make your images memorable and inspiring.

Saturday, October 18, 2008

Importance of high rankings

One of the reason, and probably the most important for SEO, is to get a high ranking in the search engines. That said, we may wonder why all the fuss. Is high ranking in the search engines that important? Well, if you are not on the top ten of a search result chances are that you will get little or no clicks. Without any traffic your web page building is all for nothing.

If you are a business you may have no choice but to close and fire all your workers, as well as look for other employment yourself, not motivated enough?

Imagine that each visitor is a potential buyer to your store, your location of the search results determines the store traffic and your income.

Friday, October 17, 2008


SEO101 - search engine optimization goals helps neophytes learn the way to get a better rank. The techniques are simple, but do require a bit of work. Mostly, I feel SEO is link building, but on page optimization is also important.

Thursday, October 16, 2008

What if - there were no Google?

Imagine if you can a world without Google. Well, this blog would not exist, but what would it be like. My guess is that it would be a war between microsoft and yahoo. Perhaps a big player like amazon would jump in, or even an ebay, or IBM would create a search. Hard to tell, but another possibility would be a spammy Altavista clone with millions of trashy splashy pages of junk.

Tuesday, October 14, 2008

Google / Yahoo merger?

Under a new president a Google / Yahoo merger could affect search. Most SEO work now is based on these two companies. Adwords rates for search ad will go up.