Saturday, January 31, 2009

Google search engine breaks

Global panic as Google search engine breaks. It did not work for 45 minutes, was flagging legit sites as malware, even Google News was said to be a threat. This news means more people will look at Google as less reliable.

Wednesday, January 28, 2009

Importance of choosing proper keywords

You keyword choice will make you or it will break ya! Most customers do not see why having me increase their sales by 10% of their star product is a lot more productive use of my time and their money, than for me to get number one rank on Google for some low traffic keyword for some dog product that is not making it.

I spent a lot of valuable time pushing SEO and optimizing landing pages for maxiumum conversion to boost sales for a brand new product that brought in just $5,000/mth, when I could instead have put all that effort into pumping up sales for the firm's star product that was bringing in over in $1.2 million/mth. All that effort that was wasted on the dog product that was later cut.

Tuesday, January 27, 2009

Reddit vs Digg war

Believe it or not, there is a war on for your heart. Reddit and Digg are doing battle. Personally, I like both social scenes, but this drama will make more people aware of the power of bookmarking.

You should use these services to find new stories as well as recommend some. It is also a good idea to not push your own content.

Monday, January 26, 2009

Building Authority backlinks

Having links to your site is master for SEO. You need to get high PR links. Here are some ways you can get authority backlinks. Try to emphasize sites similar in content to what you are linking from. The results should be XLent.

Saturday, January 24, 2009

Search Personalization

Search is getting tailored to the individual. Search is evolving into something more authentic. Google Personalized Search is a new way to get exactly what you need. This is important to SEO; we need to see how this will affect your traffic patterns. It is wise to segment your users into groups so you can serve them better.

Monday, January 19, 2009

will digg for food?

Social network sites may desire to ban individual who post negative comments. They also may also wish to ban an individual who constantly spam the site with off topic posts. They want new content.

We can laser focus on exciting new content, and not pile on to the bandwagon. The problem with social networking is that there are only a few individuals at the top of the pyramid. Many webs have super powerusers that rule the top of the heap. These king of the hills with their armies of "diggers" which are called upon to vote up their main stories, rule the roost. So it is hard for newbies to get to the top. What to expect, more of the same.

Sunday, January 18, 2009

SEO providers

What can we expect from SEO providers? OK, so most of their work is link building. A small part is optimizing pages to get good rank, but what about metrics and analysis? Do they work on sales copy to increase conversion?

It is a good idea to find out what areas of expertise your SEO master has. Most do not do everything, but specialize in certain areas.

Saturday, January 17, 2009

Big Biz & recession

When you see a big business going under due to our severe recession, it is important to realize that many smaller firms are barely holding on. Because they have no money these little companies tend to cut back on expenses more, like for example PPC. Small business SEO is a good tactic, but in a recession big biz can triumph by spending when everybody else is cutting back.

Friday, January 16, 2009

Getting on the front page of Digg

IT is important for traffic as well as that very important buzz factor to get on the front page of Digg. Factor for getting your story on the front page of Digg. First you need an exciting story to get readers to vote you up on Digg. Next, you need a dynamic headline to get people to click on your story. Then, you need the description to be alluring. And, finally, you need a good picture to pull in interest.

Thursday, January 15, 2009

Blogging Tips

Here are some blog tips to make your articles better. That said, we should try to make things work to the advantage of the user. Content is the key to a better blog, that and pictures.

Most of us use templates in our web or blog, one company that is great is bigstockphoto as they only charge a buck to use the photo in a template; other companies demand an extended license that cost $50 or even $75 per picture.

Wednesday, January 14, 2009

Keyword list

Creating your keyword list is of top importance for SEO. You need to know which keyword convert into sales and which do not. This will allow you to build pages and products to target the high percent conversion keyword that you need to power your internet store. Online shops often try to target high margin items, or items that are expensive. Well, in our severe recession a better strategy is to focus on products that your client needs.

Tuesday, January 13, 2009

Twitter limits search

Many of us are big on the social networking scene and Twitter is a must. However, it appears that Twitter is limiting search. This is strange, but it could be an antispam tactic. Still, I wonder why they would do this.

Monday, January 12, 2009

Gentlemen start your blogs!

Kazakhstan Prime Minister Masimov today orders his government ministers to start blogging. Yes, we are moving into the 21st century when gov workers are ordered to blog. Perhaps we will see video on Youtube soon. That would be the logical next step. I wonder if they need help with SEO?

Sunday, January 11, 2009

Keyword Research

I have used the google keyword tool, nichebot, and keyword discovery. Actually my favorite SEO tool is Google. The others are expensive, but not all I want. Indeed, we must move beyond keyword research to understand what our users desire.

The important thing is to fill a need. First we must find a need. For example, many unemployed need jobs, cheap housing, inexpensive food. After you find the need then work hard to fill it.

Saturday, January 10, 2009

Korean Blogger Arrested

A South Korean blogger was arrested today for making predictions of dismal financial future. The Korean government claims that they did this to stop the spread of false rumors that might hurt people. This will have a chilling effect on bloggers. It is sad to see South Korea rip a page out of the North Korean play book.

Those of us who have blogs need to realize that many government do not believe in liberty, they may claim such, but the reality is most tragic.

Friday, January 09, 2009


The Google team will attempt to remove Webspam in 2009. This is a good thing because we have a lot of MFA sites. Google needs to police their adsense publishers from creating "garbage sites" that have no content, but lots of keywords.

Tuesday, January 06, 2009

Google Analytics

GA or Google Analytics is very important. It shows you where your customers are finding you. What site provide the most traffic. If your social networking is working.

You need data to see where your PPC strategy is making the mark, or not doing so. The problem is that GA requires a snippet of code on all your pages to have data. That said, it is an super tool.

Monday, January 05, 2009

Basics of SEO

Most of us know the basics. Here is SEO made easy to help you recap the FUNdementals of SEO. This will allow you to add a new layer of understanding to your blogging arena. The importance of being top rank is that it will allow more people to be exposed to your work and see what you do.

Sunday, January 04, 2009

Web analytic tools

You already know many to the web analytic tools, but here are a few more. A list of 10 free web analytic tools that you can use in making your web site or blog better. This is a great way to find out how users are seeing your web site or blog.

Thursday, January 01, 2009

Resources for Bloggers

Here are some resources for bloggers to help you write stories with excellent SEO. Remember that the most important thing is content. You need that to keep a steady stream of readers to your site.