The olskool pay phone model is gone. That is a model where people pay you per hour and you promise great returns on their expense. OK now people want results and they are less happy to pay. If you promise a lot, you must be able to produce. It is like before using the pay phone model even if your results were less than stellar the customer had to pay you for your time anyway. Well, now the customer only pays if they sell and you must optimize landing pages.
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