Sunday, May 31, 2009

Please do not shout - Digg

It reminds me of a teacher, the internet just lost one of its best tools. The ability to tell people about important new relevant content was what made social media so powerful. Digg got rid of shout.

OK, as our internet 3.0 becomes more social, Digg is now less social, so it seems we are not going in the correct direction. Actually, some say it is good to stop all the yelling because it led to spam.

Saturday, May 30, 2009

Becoming an authority web site

Getting more Google authority to rank higher is a good strategy. This is because Google tries to locate which site is the boss. They give this site the prime place at the table. Lesser sites have to scramble for the scraps.

Best way to attain this is to have lots of links to your site with relevant anchor text. Also, make sure to have mountains of content those links can point to.

Friday, May 29, 2009

Headlines for SEO

When you write a new headline to use in SEO please make it catchy so that people will click on it. Headlines for Article Writing should also be optimized. Make them magnetic so they pull in viewers.

Arrange your features in bullet points to highlight those that are very important. Plan ahead to expound on your headline with major keywords in the body copy. Also, make sure that you have over 400 characters in the body copy so it feels like you cover your topic completely.

Thursday, May 28, 2009

Link Building

In order to get the top position in the search engines, you need links, and lots of them. There are many link building tools to help you find success. Most of these you already are familiar with like the most excellent tool Xenu's Link Sleuth to find broken links that will lower your rankings.

Tuesday, May 26, 2009

What happen to cheap gas?


Remember earlier last year gas was over $4/gal and then this year how we pay a lot less? OK so where did the cheap gas go?

Sadly, many free services on the web now have premium areas. There are parts where the goodies are, so you gotta pay to play. With SEO I believe that many search engines will begin to charge to be in the top three positions much like Yahoo did back in the day, and perhaps the same for videos.

To make money you cannot give away the store, but must charge for product. The model of the free internet is so 90's.

Monday, May 25, 2009

Algorithms for new SEO

The battle to learn new algorithms goes on. Kumo from Microsoft will use new algorithms. SEOers need to prepare for a new game.

As the link building is replaced by content equaluation and LSI, expect many old sites with lots of links and stale content to drop out of the search.

Sunday, May 24, 2009

Google and real time web

It can take Google a few days to find new content. The idea is that real time web with twitter could replace Google, but the problem is that spammer pollute tweets with bogus links. They cannot do this on Google as much because Google has good algorithms to filter out junks.

Still, a real time web could be the future. It would work similar to digg by using massive user base to rate the story and thus allow more popular content to rise in rank. This could be better than our current PR algo.

Saturday, May 23, 2009

SEO best practices

The best practices for SEO involve creating compelling content that will attract links. Also, you want to have a user base that is familiar with your navigation style. Take a look at other web sites and how they are crafted.

People with place main keyword in title and subheads, but make sure that relevant content is in the body copy. Search engines will score your keyword based on LSI, and this means you can add words that are connected to your main theme.

Friday, May 22, 2009

Basics of SEO

What are the basics of SEO?

Lets break it down into on page and offpage optimizing.

On page is like the TITLE, ALT TAGS, SUBHEAD, BODY COPY, and URL.

Off page is mostly getting links. Yes, that is the most important part of SEO.

Thursday, May 21, 2009

SEO in Business

SEO is a major player in business success. This is one reason, why we must focus on getting links and creating compelling content. Right, we must concentrate on ranking high in the search engines. If people cannot see our content, they cannot click and all is lost.

People must gauge the impact of a pro active campaign to improve SEO scores. The important thing is to have an active strategy to build links. Also, to direct those links to compelling content. Results should be measured and emphasis must be place on improving SEO scores.

Wednesday, May 20, 2009

SEO tips

Here are Top Ten Tips in SEO, to help you rank high in the search engines. Please remember that like all tips, the information will slowly become less relevant as technology advances. There are always new rules and ways to optimize your web site. SEO is a moving target that will continue to advance and grow.

Tuesday, May 19, 2009

SEO Elements

Here is SEO for HTML in a nice tabular form. It is true that learning the element on SEO can help us become more productive in our search for better ranking. Much more than PR links is used in determining who is number one rank in the search engines, because there is both onpage and offpage optimization.

Monday, May 18, 2009

Social Media Boost SEO

It helps create a buzz about your website. Also, people see you link. Social media can boost SEO, but certain sites like DIGG will shorten your URL as well as make it harder to link to.

Be careful were you link to, because some neighborhood are not the best. I can see how being social is good for your SEO in so many way.

Sunday, May 17, 2009

Purchasing reviews

I have used for many years payperpost and with good results, but now I want to introduce to you a company called buyblogreviews. This is a great way to get more exposure. Time to get your buzz factor in high gear!

Saturday, May 16, 2009

Future of SEO

The future of SEO is to predict how algorithms will change. This will lead to a move away from the current link ring in SEO. People will value quality content more.

I see in the days to come a future factoryversity as what we shall soon face. Basically the factory and university merge into a high tech hybrid called a factoryversity.

Thursday, May 14, 2009

Google Outage

Showing us how dependent we are on Google, it was a bit slow today. There were services unavailable. Google outage lasted for hours and it was slow when it came on.

Wednesday, May 13, 2009

Google Wonder Wheel

Google Wonder Wheel is a new SEO tool that you can use in your search to find keywords. Wonder Wheel went live today. It has been in Google Labs since March of this year. They way to use this tool is to go to Google.com and click on [MORE OPTIONS] link to get a side bar window. Inside this side bar scroll to the bottom and click on the bright colorful link that says [WONDERWHEEL].

A central hub with spokes will appear. Your search phrase is in the center of the wheel and related phrases are on each of the spokes. To see how this is done click on the video below. It is a movie about how to use Google Wonder Wheel.

The video shows how a person can FIND more keywords related to their search topic. They can use these keywords in their web pages to make them more relevant. These are the keywords that Google feels are important and have a high affinity for that particular search term. By clicking on a spoke a new node will appear with even more keywords that you can add to your key phrases.

Look at the movie as it will help you build your long tail campaign around relevant keywords. This is important for the new LSI algorithm that has replaced keyword density in scoring which pages get to be on top.

Tuesday, May 12, 2009

Social media is our rage

Why is social media so important? Well, because it allows you to create a buzz factor for your web site.

OK now some say marketing will kill social media, but I feel the two can compliment each other. People want to learn about new sites, and sites want to sell new products. The result is that we have a win win situation.

Sunday, May 10, 2009

Dzone

Dzone is like a Digg for developer. It can help you find tools you need to make your web site all the best. This max plus social networking site can be used to promote programs you have built. Also, it is a great way to meet people, that is what social is for. OK, so let's hear it for the Dzone.

Saturday, May 09, 2009

increase traffic to your blog using SEO

Make sure to post to your blog every day. Get a list of all your keywords and create content for all of them. Make sure the keywords are in {title, body copy, pictures, links, tags and subheads}.

so long geocities

Yahoo has been losing a lot of money lately and they are pulling the plug on GEO. This is so sad, but also, so true. I seems they could not monetize these pages of stale Geocities content. Let that be a lesson to all of us.

Friday, May 08, 2009

good copy

Most will tell you that the secret of success on the internet is good copy - how true. Here are ten rules for best copywriters use.

Learn how to write good copy so you can increase conversions. The idea is to engage your viewers. Turn a reader of your content into a buyer of your product, by convincing them that it is the best.

Thursday, May 07, 2009

Niche SEO

Finding your search market niche is important. I use tools like Wordtracker and Keyword Discovery, but they are expensive, so you can try the Google Keyword Tool. This is a great way to find your niche using SEO. The rewards are plus max.

Wednesday, May 06, 2009

search engine wars

The big three search engines {google yahoo and msn} are at war. Search engines are fighting for control of the internet. Right now Google is on top, but at one time Yahoo was the king.

Yahoo took over Altavista. Overture, and many smaller search engines, but it slowly faded away. The results on Google were better. MSN did not take off because it did not focus on search, but instead finding a way to piggy back on Windows.

Google rules because it moves into new areas like video using Youtube. Perhaps it can move into social media by a purchase of DIGG. MSN is fading and a merger with Yahoo would not have turned things around. MSN should instead improve its product.

Monday, May 04, 2009

Search engines hit hard by severe recession

Sadly, our economic breakdown has hurt search engines, for example, Yahoo net earnings are down 78%. This is over 3/4 decline. This means that search engines will not be able to find enough money to expand their research and development department.

Also, they could add more ads making them less useful to searchers on the internet. I feel that non income producing properties like Youtube could be closed down to save money in our severe recession.

Sunday, May 03, 2009

Getting good SEO help

You have heard - you get what you pay for, I add low fees = poor performance. It means the if you get the least expensive service, the quality of the SEO work will be less than optimal.

To get good SEO help, check your local college where eager students are willing to work long hours for little pay. They need the experience and you need low cost help. This is a happy optimum of good work that is affordable.

Saturday, May 02, 2009

Bloggers vs newspapers SEO

Blogs are replacing newspaper. It was inevitable that new technology can move people away from old. For one thing blogs are easy and fast to update, and for another they have a lower cost of distribution as it is easier to move electrons than wood pulp.

However, many newspapers folded because the did not sell links on their stories. Well, some thought this was bad manners, others were afraid of Google. They could have used their awesome power for SEO. Still, many refuse to give people links. Bloggers on the other hand often trade links and did make use of new SEO power.

Friday, May 01, 2009

Keyword SEO

Learning Keyword SEO is vital. This is so because we need to harness the power of mighty search engines to bring traffic to our lowly pages. When internet was young many pages had titles like PAGE1 and precious little content. It was then that people began to understand that you need content and keywords to help others find your page. OK so many SEO mavens started keyword stuffing to boost rank. This period did not last long, beecause now what is important is the keyword in the incoming anchor text. In the future social sites will be more important as we move to a new strategy.