OK, our budget for this year is smaller and PPC is one area to get cut. The replacement is SEO. In fact, using search engine optimization yield a much better cost of per new customer than PPC. The old pay per click model is broken. As the percent conversion drops due to an economic crisis, bids that use to be profit generating are now an added cost on a business that can ill afford them. The future for SEO looks bright, but PPC is very dim.
Google has up my bids on many keywords that were not even making a profit. The decision to drop them is made more easy as we realize that with SEO the work you do today will continue to pay after the economy begins to recover. With PPC prices will go up even higher when we enter recovery.
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SEO has been first and foremost choice for low budget organizations/individuals, though it's very complex and competitive and need to be followed many rules of major search engines. while ppc is easy to implement and gives the quick result but need to be within the budget. These days there are many internet marketing company
and individuals who are doing seo aggressively.
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