Alexa is important if you want to sell your site. There are ways to boost your ranking by appealing to typical toolbar users. Sadly, many people increase Alexa ranking by getting a friend to click on their web page. This will not help you very much.
To improve your Alexa ranking you need more traffic. A great source is adbrite. You can get traffic for less than a penny a click and many of these users have the Alexa toolbar. The result of more traffic is a higher ranking.
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