Here are a few Adsense tips.
Make your body copy similar to the ad. Talking about the same things and with a same feel, for example, have your content address a problem with theads can solve.That way your customer will benefit from your ads.
I have found putting Adsense ads on the bottom of the page below the fold does not net as much money as top of page. Also, having the ads be related to content is very important. Prominent placement is max! Customers must see your ads.
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