Google cuts 200 workers

Layoffs have even hit mighty Google. In fact, online advertising is slowing down due to our economic crisis. Google will cut 200 of staff in advertising. This news comes as a bit of a shock. Here we thought that a big ship like Google could ride out the storm without throwing crew over board.

Favicons Branding

Google is using favicons in adwords and also organic search. This is a chance for you to uise favicons to brand your web site. It is easy to create a 16 X 16 icon and you can get additional power to your brand by using icons. This new tool is a great way to improve adwords.

Semantic Web SEO

There is talk of Google moving to a semantic search and away from keywords. In fact, semantic web SEO is the future. This is the new direction in search. Actually our current keyword based enterprise will change.

Keyword Tool

There are many keyword tools you can use to find phrases to optimize for your web pages. Here is one tool you should look at. Keyword Spy gives you excellent data on what your competitors are doing. Here is a free trial for Keyword Spy.

SEO Tips

There ae many SEO Tips we can use to make our blogs more search engine friendly. The most important thing is content so that people will links to your page. Also, create a catchy headline that will make people want to click on your page when they see it listed in a search result.

SEO your blog

Find new ways to SEO your blog. To get top rank for your blog means more visitors. Try to aim for high traffic keywords with little competition. Keywords that do well in SEO are those that it is easy to create content for.

Youtube Ranking Optimization or (YRO)

You have heard of SEO. Well, make way for YRO. Youtube Ranking Optimization or (YRO) is a way to get you movies top rank on Youtube. The TITLE seems to be the most important for Youtube Ranking Optimization. These are the YRO factors that I believe will help determine who is ranked number one.

TITLE - make sure keywords are in there
DESCRIPTION - have at least a 2% density for keys.
TAGS - are all your keywords here?
LINKS - anchor text should have keys in it.
COMMENTS - should have your keywords in it.
FAVORITES - this means people like your video.
RATING - should be above 4.5 or better.

Do you follow nofollow links?

Many people discount the nofollow links, but the value of a link is not just Page Rank search influence. Links can also provide traffic to your website, visibility, and simply by being on a site more patronage for your products. People feel more secure seeing and later buying your product if they previously saw a link on a powerful authority site.

Disappearing Blog Post

The disappearing blog post phenomenon is a cause of loss of SEO. You see a post on position one, then poof it is gone!

Where did this ghost post go? The answer is that Google freshbot puts it on the search rank listing, but then it got taken down after a few days. This is bad for searchers as they will look for stuff and it is missing days later when they really need it, so we should bookmark things because tomorrow it may be gone.

Brand new

Well, as many of you know Google has a *Brand* new Ranking Algorithm that gives pref to big web sites over small ones. Why is this? Well, because sites of well known companies were ending up at the bottom of the pile.

Let's face is big sites have big bux and often get mad if they rank poor. Hey, no problem Google makes sure the big shots are doing OK.

Getting Twitter followers

SEO experts know the power of Twitter. Getting manny Twitteroons to follow you is easy, as always provide excellent content. Make you tweets friendly and fun.

47 Twitter Power Users’ Secrets To Getting Many Followers

Improving Alexa Ranking

Alexa is important if you want to sell your site. There are ways to boost your ranking by appealing to typical toolbar users. Sadly, many people increase Alexa ranking by getting a friend to click on their web page. This will not help you very much.

To improve your Alexa ranking you need more traffic. A great source is adbrite. You can get traffic for less than a penny a click and many of these users have the Alexa toolbar. The result of more traffic is a higher ranking.

Broadband push affects SEO

In the future there is less emphasis on text and more on movies. Obama wants a broadband push to get rid of those 56K modems that cause websites to look so 90's. With universal broadband you can build flash heavy video intense sites that get the word out. The future is in video SEO or VSEO.

How to improve your rank

Customers need product, and users need content. Get your site list on the vast network of social book marking sites. Get going!

broken links

Fixing broken links will improve your page rank. Get rid of link rot by checking all your out bound links to make sue they are still valid. This will also make life better for viewers of your web site...

GA is great

Google Analytics is an powerful tool. I use it a lot to find what my users want and need. It is use for finding new keywords and content to optimize. Go to Google and get GA today.

seomoz

Today, I became a member of seomoz. This is a great SEO company. They have many free tools that I can use. Stated among us is crawler that will crawl your website and fine information about it.

Lets face it, as we move into a severe recession or even a depression, SEO is much better than PPC. For one thing it is more cost effective and more long lasting. That said, we should prepare for what is coming.

Nichebot

I use nichebot to find keywords and phrases to use in my web pages. This service lets you get keywords and KEI. The KEI is the keyword effectiveness index. Nichebot keywords locator is very interesting to me.

Is nofollow killing the golden goose?

The question of why Google implemented nofollow will be a subject of debate in the future. However, is nofollow killing the golden goose? It means that zero tweets from twitter are followed. Also that zero links in Youtube are followed. You can get a picture of over 80% of the web is no longer followed.

SEO in images

Getting Google to love your photographs mean SEO for images. As you may already know the ALT tag is important for SEO because this is how Google knows what your photo is about. It also looks at the image name and any text that is around the picture.

Google is working on AI so it can identify picture, but we are not there yet. Therefore I wish that you understand how a photo is indexed. The highest weight goes to the ALT tag, then the JPG name, and finally text near an image.

The move in SEO and away from PPC

OK, our budget for this year is smaller and PPC is one area to get cut. The replacement is SEO. In fact, using search engine optimization yield a much better cost of per new customer than PPC. The old pay per click model is broken. As the percent conversion drops due to an economic crisis, bids that use to be profit generating are now an added cost on a business that can ill afford them. The future for SEO looks bright, but PPC is very dim.

Google has up my bids on many keywords that were not even making a profit. The decision to drop them is made more easy as we realize that with SEO the work you do today will continue to pay after the economy begins to recover. With PPC prices will go up even higher when we enter recovery.

Link building tips

Here is a link building tip for you, find out what keywords your competitor is using and then create pages that have similar keywords in the anchor text pointing to your main pages. Try to look for holes in his strategy. For example, keywords he is not using that have a high KEI and do not appear on his radar screen.

warning tiny URLs dont pass PR

OK so many of you use tiny URL like trim to make tweets and now it is safe to say - they do not pass page rank. It is important to know this. The reason that tiny URL do not pass value is the re direct that takes place. Lesson to learn is do not use tiny URL as your SEO is dog meat.

Adsense Tips

Here are a few Adsense tips.

Make your body copy similar to the ad. Talking about the same things and with a same feel, for example, have your content address a problem with theads can solve.That way your customer will benefit from your ads.

I have found putting Adsense ads on the bottom of the page below the fold does not net as much money as top of page. Also, having the ads be related to content is very important. Prominent placement is max! Customers must see your ads.