We can often panic when we tumble from position one down to five or even get booted off the first page, but the key is to prepare not scare. I often will rewrite the content to engage emphasis on the main keyword and add links that contain the main keyword as an anchor, but it takes time to build back up to position one.
Often an algorithm change will kick you out, and you better be quick to make changes. Still, some SEO experts say that you should not change anything, and spend that time promoting your page to get links. Well, I know that Google will penalize stale content. They want you to refresh your content on a regular basis.
Think of a store display, when the rain clouds pass and the sun comes out, you get rid of that black umbrella and put some happy colorful beachware on display. Keep the content fresh.
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