Google looks to authority sites when ranking keywords. There are ways to increase your blogging authority and your ranking on the search engines. One way is to get links from high PR blogs to your blogs this transfers some links juice to your. Writing quality content is a way to do that.
Another method is to make frequent posts to social networks. This will raise your profile and make you know, as well as getting you more links. The important thing is getting links to your blog.
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