Wednesday, June 04, 2008

How does Google look at anchor text?

Some say that with Google only the first link counts, but other say that they have debunked the first anchor text only theory. I feel that all link count, but that those near the top and above the fold count more than links at the bottom of the page.

One reason is that most footers contain {contact us, legal, copyright, address, etc} that those not relate to page content and is repearted in page after page of the site. Thus it is more interested in top of page content and anchor text when ranking links.

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