We need to invest time in Search Engine Optimization. This will help us reap rewards in the near future. It is far less expensive to do an SEO campaign than one in PPC. Also, SEO will increase your visibility to a world wide audience of viewers.
Few in big biz understand the power in SEO, however this will not last long. In fac, our current economic crisis will force many to spend less on PPC and more on SEO. This will lead to greater competition in the future.
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