Wednesday, June 17, 2009

say no to nofollow

There is no reason to use nofollow. The link juice will evaporate. It use to be that people would slap a rel nofollow on outgoing links to prevent leaking of linkjuice, but those days are over.

Sadly, new algo will make trouble for you, by destroying link value of nofollow links. This is not good. Try to use rel nofollow only to prevent a page from being index and it still gets indexed. The attribute is worthless now.

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