People wonder if negative reviews are good for business. Well, my answer is an emphatic no. There is a clown that goes to amazon and gives bad reviews of my material. This guy never even read them. I can tell you the effect of a negative review is a decrease in sales.
Well, imagine a movie critic that does not even step foot into a cinema, but give a motion picture a nasty review without even seeing it. OR, better yet, a person that is critical of a future toy before it even comes.
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