The best practices for SEO involve creating compelling content that will attract links. Also, you want to have a user base that is familiar with your navigation style. Take a look at other web sites and how they are crafted.
People with place main keyword in title and subheads, but make sure that relevant content is in the body copy. Search engines will score your keyword based on LSI, and this means you can add words that are connected to your main theme.
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