Believe it or not, some people will intentionally use word choice errors and poor spelling to create a certain "feel" to a web site, but we are talking about typo SEO, a way to rank high for alternative spellings of a common search term. Yes, keywords are often quite competitive, but a miz-spelled keyword will often have plenty of traffic, but little competition. That is because important authority sites wish to appear professional. They react to miz-spelling like main stream journalism does to a UFO report.
They fear it so much that it provides an opportunity to those who can muster the courage to tread on the thin ice of the sensational. This is but one more tool in your chest to win traffic.
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