Thursday, July 31, 2008

Sphinn is in

Check out a new website for SEO social networking called Sphinn which can give you the lates tips on how to optimize your web site for high ranking on the search engines.

Wednesday, July 30, 2008

Being an Intrapreneur: The Fallacy of Expertise

Being an Intrapreneur: The Fallacy of Expertise is a great book because it points out the short coming of believing authority figures.

We must no depend on SEO expert to tell us what to do, but think for ourselves.

Monday, July 28, 2008

Youtube is your ally

You can use youtube to get a top ranking on Google. See how easy it is!

Sunday, July 27, 2008

Cuill takes on Google

Former Google employees are creating Cuil to take on the search engine giant. This is an exciting time for the internet as new technology is being created. Cuill does not use Pagerank, but instead of links it looks at content, and uses that to decide with page is most relevant.

I went on cuil and found a lot of spam and old sites that have not been updated in a while. It is good to find content that is buried deep in the internet, but many of the pages it digs up contain outdated sources.

Friday, July 25, 2008

New Google Keyword Tool

The Google Keyword Tool now has numbers so you can better calculate your spend on adwords. This is a great improvement, as before we only had bars to detect keyword strength. It is possible to sort through the keyword list to find a gem.

Wednesday, July 23, 2008

Walnut Tree Video

Let's get away from SEO and keywords today with a video about a black walnut tree. Enjoy...

Monday, July 21, 2008

Sunday, July 20, 2008

Do search engines ignore your web pages?

There are many reasons why search engines could ignore your web pages. One of these is using the tags NOINDEX or NOFOLLOW as these tell the search engine to ignore the we page. Be very careful when you use these tags as you could be telling a search engine to not index your we site.

Finding high traffic keywords

This keyword is for the book "Philosophy of Time Travel" by Robert Sparrow from the movie Donnie Darko.




















keywordcompetitionsearchKEI
philosophy roberta sparrow time travel132002308308
donnie darko2c the philosophy of
time travel
128380089



Getting a KEI score above 400 is considered excellent and these super high scores with almost no competition are like a gift.

If you check you will see that none of these websites is a list of time travel books, but instead most are spam sites with lots of unrelated keywords.

So called "serious" websites shy away from controversial subjects like ghosts, UFO, bigfoot, and time travel. It is therefore possible to find high KEI keywords in controversial subjects.

Saturday, July 19, 2008

What to do if your blog sux

Having a popular blog is hard work, and here are some suggestion on writing blogs that don't suck. Well, according to the author you should have good writing skills and knowledge of your subject matter. That said, I suggest posting on major social media sites where you can get feedback from the audience about your articles.

Ways make your blog more popular

1) Add pictures
2) Add video
3) Add widgets

Tuesday, July 15, 2008

Is your blog useful?

Bruce Clay takes about popular vs useful, about being a class clown or being a teacher. He feels that blogs should have useful information in them. Their purpose is to instruct, not entertain. We should focus on adding value to our blog.

Saturday, July 12, 2008

Advertisers switch from TV to web

Many advertisers are switching from TV and newspapers to web. Newspapers I can understand because news print is expensive, but why TV is fading out is not so obvious. Perhaps we see that new media is changing our world.

Friday, July 11, 2008

How is your SEO doing?

Weak SEO - Search Engine Optimization is a problem for many people. Instead of creating quality content they try to trick the SE into giving them top position.

Still, as our friends at the main search engine warn us that unethical techniques can cause a site to be delisted or drop in the rankings. Well, enough of sad stories.

On the plus side we can have fun with a throwable camera that captures pictures in flight.

Wednesday, July 09, 2008

Microsoft vs Yahoo

Leaving the merger aside, what about pay per click? Both Microsoft AdCenter and Yahoo Panama are fighting to position two, that is because Yahoo Search Marketing / Overture has been on a downhill spin.

At one time overture was ahead of Google Adwords, but that seems to have occur in the distant past as Yahoo is now a sick old man with a death rattle in his voice.

Tuesday, July 08, 2008

Google Outsourcing Copywriting to India?

Read it and weep. Google is joining many other firms and sending high tech jobs to low wage countries. In fact, Google is outsourcing copywriting to India and that's not all. It seems we are seeing a rise in the number of firms that expect PhD work at the low rate of fifty cents an hour.

Sunday, July 06, 2008

SEO guru tools

There are many SEO Guru Tools that you could use. Most are free and easy to deploy. One tool that I use and it is not on the list is Nichebot. It should be part of your tool chest.

Nichebot allows me to easily find keywords and the old classic version is free.

Friday, July 04, 2008

Avoid SEO Malpractise

Many SEO techniques can get your web site banned from search engines and cause you headaches. It is important to understand that certain strategies will land you in hot water. Most people do not use tiny text or stuff keywords into meta tags anymore, but did you know that Google has an Over Optimization Penalty?

The OOP could strike you if your keyword density is too high. Pages too rich in keywords are a red flag. Try to keep keyword density below 5% and do not over stuff the content.

Thursday, July 03, 2008

Keyword Research Tactics

I look for keywords with low competition and big traffic. My keyword research strategy is based on using the following search engines -

Quintura
Clusty
Kartoo

From them I can create a list of keywords that will send traffic to the web site.

To narrow the list I use -

Keyword discovery
Wordtracker
Microsoft adcenter