There are new trends in SEO. Social media is taking off now. Video is big as people are using the internet to watch movies. Sadly, many of these methods are new ways to make more money. What we report is that many things that use to work, no longer do so. This is not because it was a poor choice, but due to greater sophistication of the search engines. If you use methods that use to work in the 90's your results will be poor.
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