Tuesday, February 16, 2010

PPC or PPO?


Selling product is hard work and then some. Instead of price per click (PPC) I prefer to think in terms of price performance optimization (PPO) and try to make my gain. There are many tricks to PPC optimization such as making your site relevant and putting the keywords in the body copy. What we try to do is craft the keywords to fit our selling page. Adwords gives me a lot of big ideas on how to compete on price.

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