Find your niche

Finding your niche is important. Well, you want it small to decrease your competition, but not too small to increase your money. The key is KEI or Keyword Effectiveness Index. This measure was discovered by Sumatra Roy. He came up with a metric to measure how good a keyword can be or is.

ranking factors

Here are Google algorithm ranking factors. Let me make this short. Well, one of the most important is the title tag. Also important is the image ALT TAG and these are very important. Please be in total impression. There are many ranking factors that determine your rank in search engines.

Link Bait

OK so many people are paying for reviews. It is a war. That is because everyone and his brother wants to get more links to compete. That said, which is better - link baiting or paying? Personally, I like link bait because you get a wide variety of anchor text and links pointing to you.

Making sure your website is awesome

Here are five steps to website awesomeness. Personally, I focus on one thing, turning a profit. To do that I need sales. To get sales I need traffic. And to get traffic I need a website. The main drive is to generate money.

increasing conversions

OK once more a very important metric is percentage of conversions. Here are tips to increase percent conversions. Please understand that without good CTR and convert you are losing many consumers.

Google grabs Teracent

Google acquires Teracent to build smarter ads. The big push now is HHD or hand held devices.

SEO vs PPC

OK so some ignore PPC, but that is foolish. PPC is great for a holiday sales. SEO is not built for seasons, but is long term. Truth is as an SEO you can pay more attention to PPC. Focus on using PPC in certain situations. Please remember that both can compliment each other very nice.

Using SEO to win

People, using SEO and beat your competition. This is my idea. If you do more SEO, in more ways, it is possible to gain more rank. The problem is that people want instant results. It often takes time to create winning website. Plan your strategy now.

Keyword research is power

Well, one more task we need to spend tine and money on. Still, the ROI of finding new terms is spectacular. Keyword research is a proven system. This will become more important as time goes by. Concentrate of going after long tail keywords and dominating your niche. This yields the best results.

Building Backlinks

Here are eight ways to build backlinks. It is important to create new back links and have fresh content. Google looks at link velocity to rate sites. That means if you have a stale site you will decline in ranking. Therefore your new content must have link to attract attention of search engines.

Small SEO

The one person seo team is a reality. In fact, I would say that many people are moving into seo. This is an industry that requires low startup costs and can be max lucrative.

Yahoo down, Google up

Search engines are gearing up for war. Well, so far it is Yahoo down and Google up. Numbers are not looking that good for Yahoo, their share of the pie is shrinking as compare to other search engines.

Social Media Marketing

Social media marketing faces harsh reality. Social media hates spam. Lets face it. It is a cliche that most blogs can seem a bit spammy. That is because you are using them to promoter products that are yours.

The key is to create content that has value for your users. Make sure there is a compelling reason to see your post for your viewers.

Speed important to Google

Search engines put a premium on speed. Google wants sites to load fast. This is a metric in ranking your web site. Please optimize for quick loading pages.

Trustrank

Trustrank is killing new websites. That is because they have not had enough time to accumulate trust. Older sits tend to rank well with trustrank. However, new ones are at a loss. This is because it is gear to ignore upstart websites that do not have a lot of back links.

Long Tail Keywords

Why the push for long tail and away from high traffic? Well, long tail keywords are more easy to rank on. They take less effort to deliver traffic. With the keys that are max pop, we have a problem of not getting in the top ten. Also, most search engines are adding pictures and videos to search. That means it is now harder to be seen. This is a war to get users eyes.

Deep Link

Often we hear we should not simply link to the front page, but Deep Link to interior regions. That said the most important part of your web site is your main page. Often this is called the home page. However deep links are high value. This is because the algorithm checks ratio of links home/other pages. If it find all links go to home page is will small spam.

Google needs Twitter now

Google needs Twitter to move on. The search engines are moving to an even newer model. That model is real time search and it is going change us. People the times, they be a morphing. Get ready for a new way. The old model where results were weaks, even months old is gone.

SEO Content Theory

Idea behind SEO content theory is that search engines look at headers to decide rank. In fact, header tags also known as H1 for the main one, are use to identify the article. That is why you should have you title, H1, and body copy all reflect the main keyword of your page.

Youtube Movie Star

OK so we all dream of becoming a big movie star. Well, on YOUTUBE a dream can become reality. True our audience is smaller, but you can develop loyal fans on the small pc screen.

SEO our trusted friend comes to our rescue again. In fact, persons use YRO or Youtube Ranking Optimization will find they get much more views. YRO is similar to SEO in that you will optimize your movie to get a top rank in search engines.

Here are some ways to improve movies to increase your views. Please make your movie about a topic that will be max exciting to many persons. Also, use professional video editing tools to improve your viewer experience.

Make your posts link worthy

All of us want way more back links. That said, there are many strategies to getting links. From link baiting to paying for inclusion in directories. What makes a post link worthy, is top quality content and information people cannot find any where else. OK so do not be the weak link in the chain and polish up. Get your content to be as good as you can make it.

Best Practices in SEO

Times change, and we must change with them. Here are some of the best practices in SEO. They will help you rank high in the search engines. Please remember that some tactics that use to work fine in the old days - work no more.

TITLE
LINKS
TAGS

List of 100 top SEO forums

Here is the list of the 100 best SEO forums. True, many are old favorites, but you could see a few that are new. SEO is such a vast field that it is hard to keep in touch with all the latest developments. Of course, if you want to see what the future looks like, you can also see a Time Travel Forum.

Google wave

Catch this wave - come on in the water is fine. Dude, Google is like totally tubular, and I like some tasty waves. How do you eat a Google wave, there's no wrong wave.

Social Media

Getting familiar with new social media terms is max important as we move into an internet that is less focus on text reports, and more on user movies. The big problem I see is that user generated content is not given much value. For example, many sites like digg are nofollowing links. If a site does not appreciate my hard work, it is time to look some where else.

Youtube killing our internet

Youtube is now second biggest search engine after Google. However, the internet was design for text. It was never given the access to bandwidth necessary for streaming movies. Youtube videos are now HD. Well now that we consume movies in massive amounts, the internet is slowing down. In fact, TV over IP is killing our internet. The slowdowns are causing massive traffic jams on our information super highway. This means that we could one fine day no longer have an internet anymore.

SEO is rocket science

Google hired a former rocket scientist to work for them. This man is using conversions as his tool to makes sales improve. Well, we can all wonder about what new innovations we will soon see. I for one look forward to less spam.

increase CTR

The CTR is important as it is a component of your quality score. It helps determine how much adwords makes you pay. Please try to improve your advertisements so people believe your promise. Here are five ways to increase your click through ratio in pay per click.

OK remember to have interesting keywords and make your copy exciting. The user will often be hunting for information before they decide to purchase a product from your page. If you make your ad fun, then this will increase your CTR.

Importance of Pagerank

Often people wonder what pagerank is used for. The answer is to decide which web pages rank at top for a search term. That said, there are many variables to the algorithm. Google has told us that links are important. However, high PR links carry much more weight.