You keyword choice will make you or it will break ya! Most customers do not see why having me increase their sales by 10% of their star product is a lot more productive use of my time and their money, than for me to get number one rank on Google for some low traffic keyword for some dog product that is not making it.
I spent a lot of valuable time pushing SEO and optimizing landing pages for maxiumum conversion to boost sales for a brand new product that brought in just $5,000/mth, when I could instead have put all that effort into pumping up sales for the firm's star product that was bringing in over in $1.2 million/mth. All that effort that was wasted on the dog product that was later cut.
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