There are many ways to lower your bouncer rate and increase conversion rate for more sales. Mot important is that if you have a high bounce rate you lose many of the visitors that you pay good money for so by making them stay on your site and read your content you increase sales.
First, you break up large clumps of text into small bite size pieces. Bold column titles and sub headings. Also place pictures to draw customers to your product. Adding video chunks from Youtube can make your site sticky.
You should try to keep visitors on you site for at least one minute. They need to read your content so use arrows and bullet points to direct your audience to purchase your product.
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