Thursday, October 23, 2008

Boosting CTR

Ways to boost your CTR or click thru ratio. To get more clicks from your organic rankings. Using your current search engine strategy you should begin to write powerful headlines as your title tags.

Use Google Analytics to find out which keywords convert the best into sales and focus on optimizing those. It is a waste of time to try to get higher CTR on keywords that do not generate a profit for you. After you increase the click thru ratio work on increasing your conversion rate.

There first paragraph on your page must be compelling content to pull in the reader and hopefully convert them into a buyer. This is important because if you lose the reader, you lose the sale.

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