First, get a good quality score so that you only pay a nickel a click, put your keyword in the title, the header H1 tag, also subheads, and body copy (density > 2%). Make sure to bold it at least once. Place keyword in the anchor text both incoming and outgoing with at least three out links containing it. Place the keyword in pictures and the ALT TEXT tag. Also in metatags.
Now you are almost done. Go to Google Adwords and see what keywords it suggests for your webpage. The keyword you want to pay only five cents a click for, should be in the list. BTW I have keywords that I pay only a penny a click. :D
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