Writing good copy and SEO work together. Many people stuff articles full of keywords without seeing the effect it has on readibility. Target your customers with a combination 0of good copy optimized for high ranking in the search engines.
Make sure your main keyword is not repeated again and again. Make sure to mention it in the first 100 characters, but do not be using it over and over again, because that will turn off the users of your web page.
Add compelling content that will energize and motivate your users without sounding wordy. Get to the point quickly. Your users have little time and need to make decisions fast.
Finally, add more content every week to your web site to keep it new and fresh.
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