According to Jessica Bowman even if you outsource your SEO, it is a good idea to learn SEO basics so you can better administer what is going on. I agree totally, because if we do not understand what is happening we will be in a world of hurt.
One of her ideas of bringign an SEO consultant in house to teach SEO to your people is excellent because it allows you to gain competent designers and programmers to help push forward your SEO drive.
The future belong to innovative companies that learn new skill and move in new directions.
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