Google works hard every day to improve its search algorithm that determines which pages get top rankings on the search engine. The dynamic duo of Larry Page and Sergey Brin came up with the page rank algorithm that assigns a score to each page on the internet.
Basically Google has a spam prevention team to control search quality. The see who is abusing the system and how it is done. Black hat hackers are contrsntly changing their methods so Google must constantly be changing their algorithm to make search relevant.
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