Thursday, December 28, 2006

Long Tail Keyword Strategy

To do well in the area of long tail keywords yopu need for each web page to have:

Page Title with long tail keywords in it

Page Name contains the long tail key-words

Headline with long tail key phrases in H1 tag

Subheads with long tail keyword in H2 / H3 tag

Meta tags - Desc & Keywords

Keyword Density of long tail key phrases should be 2% - 6% of body copy

Pictures (many) on page with [i]long tail keys[/i] in ALT TAG, picture name and desc

Podcast of page for visually impaired

Site Map points to each page

Page has links to other pages in the site - link cloud

RSS FEED on page points to additional content

Anchor Text on page has [i]long tail keyword [i] in it and points to other sites with more information

LINKS from blogs and other websites to the the page and have [i]long tail key phrase[i] in the anchor text

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