increasing your quality score

Check out this guide to increasing your quality score. This determines your rank in PPC and also may be used for other purposes by search engines. I feel that a high quality score is important to the max. However, if you are doing no ppc, it might mean less to you. OK so the important thing is to raise your score. I make sure my keyword is in the Title Tags, ALT TAG, headers, anchor text, and body copy. This helps me with my quality score.

Quality score

It time to ditch your frenemies and make them your enemies. Fake friends are like fake currency - not useful when you really need 'em. They may look real, but are a real pain. It is likely that this is not good for you.

This is how I feel about the quality score. It is not my friend and could be thought of as an enemy. However, we work together to get the ads going.