Perceptions

People are in a state of worry. Fact is they are near panic. It is because the oil spill can tourism kill and then some. Well, the same can happen to your web pages. Perceptions can destroy you. Hey, you know what, so far there is not one single drop of oil on Florida's white sandy beaches, but already reservations are down because people fear what is coming. This is a lesson in marketing for you. Learn from it that perceptions are often more powerful than the actual reality of a situation in that people want answers. If you cannot provide them they look some where else, like for example, your rivals in other companies.

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