Getting customers to convert

OK so you got excellent traffic from SEO, where are sales? There are four basic reasons customers do not buy.

Basically, it is a lack of trust. If they do not see your address, picture, and telephone number, it might make them a bit scare. OK, image you get wrong product, how do people return it? What you need is clear instructions and phone numbers as in {work, home, cell} where people can reach you.