Selling on the internet

As many of you know, search engine optimization (SEO) is very important in how you rank in the search. Most people want to a get top ten listing in all the big search engines, but this is hard because you have a lot of competition.

So many people search for words that get a lot of clicks but have little competition. They use tools like Nichebot or word tracker or keyword discovery. These tools will help you locate Terms with little competition and lots of clicks.

The key is to find the right keywords and to place them in your body copy so that the search engines will give you a top ten ranking. This will in turn create traffic for your web site. Hopefully, this traffic will convert into sales and you will be able to survive.

The problem is that even when you sell an item, you have a lot of expenses which eat into whatever money you make over the Internet. For this reason, most companies on the Internet do not last long.

In addition to search engine optimization, you need to have a good business plan. You need to calculate before you go into business how many sales you need to survive. That way you can quickly gauge if you reach your target.

I will discuss more about this in the future, but for now bad as use a rough rule of thumb. Most products sold over the Internet will generate about $10.00 in usable money. Now, now calculate how much money you need to live. For a parole, is that you need $100.00 a day. So, if you sell items you make enough to survive.

Now think, how many clicks do I need to sell ten items. A rough rule of thumb is that you need 100 items for each successful sale. Now calculate the number of keywords that you have. It you get position one on the search engine, you typically get 10% of the total traffic. Position two 5% and position three 3%.

I got these figures by looking at overture and then looking at how much traffic I was getting for that particular keyword. It is important to be in position one because you get the lion’s share of the traffic. Still you will not be position one for all key words but if you get enough keywords, you should have sufficient traffic to generate the needed ten sales.