Google site publisher allows adsense

It is easy to create a web site with Google Site Publisher. Well, now Google Site Publisher will allow adsense. This is great news. OK we can look forward to a new way to communicate with our users.

new media in SEO

Big media is in trouble. People spend time and money on the net. Still, many big biz have not figured out the power in SEO. They do not understand Youtube and the rise of new media.

Actually, new media depends on SEO. There are literally millions of channels now and the TV is on 24/7/365.

Google wonderwheel to find keywords

OK using google wonderwheel to find keywords is a snap. This is an excellent tool. Most people are aware of google trends, but the wonder wheel actually shows you what keywords to get; so give the wonderwheel a spin.

optimizing your blog title on blogger

Google blogger is a great product, but by default your blog name comes in from of the blog article name. This is not the best for SEO. Here is how to reverse the order. Learn how to optimize your blogger blog title.

Generating new keywords

Keywords are very important for SEO. Here are some ideas for generating new keywords. OK, use tools like word tracker to find associated key phrases and then check their traffic as well as competition. There are many keywords with both low competition and high traffic. These are the ones you want in your web site to rank high in the search engines.

Getting customers to convert

OK so you got excellent traffic from SEO, where are sales? There are four basic reasons customers do not buy.

Basically, it is a lack of trust. If they do not see your address, picture, and telephone number, it might make them a bit scare. OK, image you get wrong product, how do people return it? What you need is clear instructions and phone numbers as in {work, home, cell} where people can reach you.

Google Squared

Google Squared is a new product from Google labs. This service allows you to import data and compare prices. It is plus max and way gone!

pay for performance SEO

There is a new model of SEO. This is pay for performance SEO. It may seem like a winner, but make sure you get paid. There are many people who will and can "forget" to pay you once things get rolling.

Can Bing Beat Google?

In the battle of search engines we ask - can Bing beat Google? The short answer is no. Look how Firefox is beating Internet Explorer. It is that Microsoft is no longer the focus company Bill Gates built, but tragically become the GM of Software. A big bloated company that produces over price junk.

Links to avoid

Google hates link farms. Please avoid a link from throw away domains. People, you are not doing yourselves any favors by getting links from these dubious and shady web sites. The damage to your ranking could be mega.

OK are neg reviews good for biz?

People wonder if negative reviews are good for business. Well, my answer is an emphatic no. There is a clown that goes to amazon and gives bad reviews of my material. This guy never even read them. I can tell you the effect of a negative review is a decrease in sales.

Well, imagine a movie critic that does not even step foot into a cinema, but give a motion picture a nasty review without even seeing it. OR, better yet, a person that is critical of a future toy before it even comes.

Search Engine Optimization - Future of SEO

We need to invest time in Search Engine Optimization. This will help us reap rewards in the near future. It is far less expensive to do an SEO campaign than one in PPC. Also, SEO will increase your visibility to a world wide audience of viewers.

Few in big biz understand the power in SEO, however this will not last long. In fac, our current economic crisis will force many to spend less on PPC and more on SEO. This will lead to greater competition in the future.

bounce rate improving

Getting high ranking in search engines is important, and one SEO mark is bounce rate. Helping to lower a high bounce rate will improve your standing. The important thing to remember is that adding a lot of links to your web pages with catchy titles will lower your bounce rate. The more content you have, the more likely a person will stay longer on your site and not hit the back arrow.

Writing Killer Blog Titles

Make all the words carry weight, and initcap the first letter of each word. They say use :action words - I say that the best words are controversial. Try to keep it simple and not make it too wordy. Short and sweet is the best in a title, but make dang sure your keywords are in the title. It is easy to write killer blog titles.

say no to nofollow

There is no reason to use nofollow. The link juice will evaporate. It use to be that people would slap a rel nofollow on outgoing links to prevent leaking of linkjuice, but those days are over.

Sadly, new algo will make trouble for you, by destroying link value of nofollow links. This is not good. Try to use rel nofollow only to prevent a page from being index and it still gets indexed. The attribute is worthless now.

RAT in SEO

Relevant Authority Transfer or RAT is the key in creating back links. Actually, you want links that are relevant and are similar in content to your page. This is the new reality in creating content for our SEO.

Link love is based on getting people to create anchor text that points to your site. All we have to focus on is creating stellar content and the links will come.

Google Expands Into Display Ad Market

Google is growing. OK, now we find that Google is expanding into the display ad market. Therefore, just when we thought that the banner ads were so 90's, Google moves in.

However, some say that the giant is getting too big.

Search Engine Operation

Here is a list of search engine optimizations and what we should not do with SEO. This is interesting. Maybe we can find what we should avoid.

STREAKR - seo dream

A new dream seo social bookmarking site called STREAKR. Please enjoy this site as it currently has few users. This means it can use a few more. That is as in you!

Youtube Down

If you go on twitter, you will find out that Youtube was down today - check it out. This is sad, but we can many times come to rely on a service and later it goes down. I use Youtube a lot, but it is a good idea to not put all your eggs in one basket.

Optimize for permalinks

When you create content, please optimize for permalinks, because that way you will get more traffic to your web site/blog. Sadly, many SEO gurus give wrong permalink instructions. Try to get you main keywords to be in the URL. This will help you rank high in the search engines. Please add more keywords to your body copy to match those in the URL for your links.

SEO Trap

If you make your niche too narrow then not enough people will link. Also, if your pages are NSFW - not safe for work, then people will not view your content as much. If your content is deemed very inappropriate for a professional work environment expect few links. OK so make sure that you try to appeal to a broad audience.

It is an SEO trap to appeal only to a small group. Also, avoid offending groups of people with your humor. The key to SEO success is lots of articles and long tail keywords.

SEO Audit

I know most of you hate the word - audit. That is because you are thinking about taxes. Well, I am talking about an SEO Audit. This is making sure that you look at your site and find where the holes are. Prepare a list of pages with broken links to fix. Make sure there are no spelling errors as search engine will penalize you.

Make Money Blogging: Paid links – Are they really worth buying ?

Make Money Blogging: Paid links – Are they really worth buying ?
This is a very important article!

SEO traffic

Here are some tips to getting traffic using SEO.

Create one page per keyword and focus on that theme. Find outside links to help the main topic of your page. Make sure keyword is in title, subheads, and body copy.

Get ideas using nichebot and focus your efforts on very long tail keywords with low volumes of search activity. For example, less than one hundred clicks per month.

Do not waste time optimizing for tiny niche as those with less than ten clicks per month as there is not enough traffic to make it worth your while.

Time for SEO

Clock Widgets

It is time to optimize your blog. SEO is one way that a small blog can compete with a giant web site. In fact, you have the power to make things better.

Hip to be square

It's hip to be squared as in a new product from Google, that is taking over. The game is now on Google Squared a tabular search engine wix can make you a star. This online spreadsheet is plus max on the floor.

Top 100 SEO Blogs

Here is a list of the top 100 SEO blogs. The are ranked by such items as PR, visitors, RSS, pages, Technorati Ranking, and links. There are a great number of great blogs that have important information on SEO, please check it out. Oh, and see you at the top.

Google wave is a game changer

Why is Google Wave a game changer? OK, it is going to embedding a wave into your web site as easy as one two three...

This product is the future, not just of search, but of the web itself, so catch the wave!

Please do not shout - Digg

It reminds me of a teacher, the internet just lost one of its best tools. The ability to tell people about important new relevant content was what made social media so powerful. Digg got rid of shout.

OK, as our internet 3.0 becomes more social, Digg is now less social, so it seems we are not going in the correct direction. Actually, some say it is good to stop all the yelling because it led to spam.

Becoming an authority web site

Getting more Google authority to rank higher is a good strategy. This is because Google tries to locate which site is the boss. They give this site the prime place at the table. Lesser sites have to scramble for the scraps.

Best way to attain this is to have lots of links to your site with relevant anchor text. Also, make sure to have mountains of content those links can point to.

Headlines for SEO

When you write a new headline to use in SEO please make it catchy so that people will click on it. Headlines for Article Writing should also be optimized. Make them magnetic so they pull in viewers.

Arrange your features in bullet points to highlight those that are very important. Plan ahead to expound on your headline with major keywords in the body copy. Also, make sure that you have over 400 characters in the body copy so it feels like you cover your topic completely.

Link Building

In order to get the top position in the search engines, you need links, and lots of them. There are many link building tools to help you find success. Most of these you already are familiar with like the most excellent tool Xenu's Link Sleuth to find broken links that will lower your rankings.

What happen to cheap gas?

Remember earlier last year gas was over $4/gal and then this year how we pay a lot less? OK so where did the cheap gas go?

Sadly, many free services on the web now have premium areas. There are parts where the goodies are, so you gotta pay to play. With SEO I believe that many search engines will begin to charge to be in the top three positions much like Yahoo did back in the day, and perhaps the same for videos.

To make money you cannot give away the store, but must charge for product. The model of the free internet is so 90's.

Algorithms for new SEO

The battle to learn new algorithms goes on. Kumo from Microsoft will use new algorithms. SEOers need to prepare for a new game.

As the link building is replaced by content equaluation and LSI, expect many old sites with lots of links and stale content to drop out of the search.

Google and real time web

It can take Google a few days to find new content. The idea is that real time web with twitter could replace Google, but the problem is that spammer pollute tweets with bogus links. They cannot do this on Google as much because Google has good algorithms to filter out junks.

Still, a real time web could be the future. It would work similar to digg by using massive user base to rate the story and thus allow more popular content to rise in rank. This could be better than our current PR algo.

SEO best practices

The best practices for SEO involve creating compelling content that will attract links. Also, you want to have a user base that is familiar with your navigation style. Take a look at other web sites and how they are crafted.

People with place main keyword in title and subheads, but make sure that relevant content is in the body copy. Search engines will score your keyword based on LSI, and this means you can add words that are connected to your main theme.

Basics of SEO

What are the basics of SEO?

Lets break it down into on page and offpage optimizing.

On page is like the TITLE, ALT TAGS, SUBHEAD, BODY COPY, and URL.

Off page is mostly getting links. Yes, that is the most important part of SEO.

SEO in Business

SEO is a major player in business success. This is one reason, why we must focus on getting links and creating compelling content. Right, we must concentrate on ranking high in the search engines. If people cannot see our content, they cannot click and all is lost.

People must gauge the impact of a pro active campaign to improve SEO scores. The important thing is to have an active strategy to build links. Also, to direct those links to compelling content. Results should be measured and emphasis must be place on improving SEO scores.

SEO tips

Here are Top Ten Tips in SEO, to help you rank high in the search engines. Please remember that like all tips, the information will slowly become less relevant as technology advances. There are always new rules and ways to optimize your web site. SEO is a moving target that will continue to advance and grow.

SEO Elements

Here is SEO for HTML in a nice tabular form. It is true that learning the element on SEO can help us become more productive in our search for better ranking. Much more than PR links is used in determining who is number one rank in the search engines, because there is both onpage and offpage optimization.

Social Media Boost SEO

It helps create a buzz about your website. Also, people see you link. Social media can boost SEO, but certain sites like DIGG will shorten your URL as well as make it harder to link to.

Be careful were you link to, because some neighborhood are not the best. I can see how being social is good for your SEO in so many way.

Purchasing reviews

I have used for many years payperpost and with good results, but now I want to introduce to you a company called buyblogreviews. This is a great way to get more exposure. Time to get your buzz factor in high gear!

Future of SEO

The future of SEO is to predict how algorithms will change. This will lead to a move away from the current link ring in SEO. People will value quality content more.

I see in the days to come a future factoryversity as what we shall soon face. Basically the factory and university merge into a high tech hybrid called a factoryversity.

Google Outage

Showing us how dependent we are on Google, it was a bit slow today. There were services unavailable. Google outage lasted for hours and it was slow when it came on.

Google Wonder Wheel

Google Wonder Wheel is a new SEO tool that you can use in your search to find keywords. Wonder Wheel went live today. It has been in Google Labs since March of this year. They way to use this tool is to go to Google.com and click on [MORE OPTIONS] link to get a side bar window. Inside this side bar scroll to the bottom and click on the bright colorful link that says [WONDERWHEEL].

A central hub with spokes will appear. Your search phrase is in the center of the wheel and related phrases are on each of the spokes. To see how this is done click on the video below. It is a movie about how to use Google Wonder Wheel.

The video shows how a person can FIND more keywords related to their search topic. They can use these keywords in their web pages to make them more relevant. These are the keywords that Google feels are important and have a high affinity for that particular search term. By clicking on a spoke a new node will appear with even more keywords that you can add to your key phrases.

Look at the movie as it will help you build your long tail campaign around relevant keywords. This is important for the new LSI algorithm that has replaced keyword density in scoring which pages get to be on top.

Social media is our rage

Why is social media so important? Well, because it allows you to create a buzz factor for your web site.

OK now some say marketing will kill social media, but I feel the two can compliment each other. People want to learn about new sites, and sites want to sell new products. The result is that we have a win win situation.

Dzone

Dzone is like a Digg for developer. It can help you find tools you need to make your web site all the best. This max plus social networking site can be used to promote programs you have built. Also, it is a great way to meet people, that is what social is for. OK, so let's hear it for the Dzone.

increase traffic to your blog using SEO

Make sure to post to your blog every day. Get a list of all your keywords and create content for all of them. Make sure the keywords are in {title, body copy, pictures, links, tags and subheads}.

so long geocities

Yahoo has been losing a lot of money lately and they are pulling the plug on GEO. This is so sad, but also, so true. I seems they could not monetize these pages of stale Geocities content. Let that be a lesson to all of us.

good copy

Most will tell you that the secret of success on the internet is good copy - how true. Here are ten rules for best copywriters use.

Learn how to write good copy so you can increase conversions. The idea is to engage your viewers. Turn a reader of your content into a buyer of your product, by convincing them that it is the best.

Niche SEO

Finding your search market niche is important. I use tools like Wordtracker and Keyword Discovery, but they are expensive, so you can try the Google Keyword Tool. This is a great way to find your niche using SEO. The rewards are plus max.

search engine wars

The big three search engines {google yahoo and msn} are at war. Search engines are fighting for control of the internet. Right now Google is on top, but at one time Yahoo was the king.

Yahoo took over Altavista. Overture, and many smaller search engines, but it slowly faded away. The results on Google were better. MSN did not take off because it did not focus on search, but instead finding a way to piggy back on Windows.

Google rules because it moves into new areas like video using Youtube. Perhaps it can move into social media by a purchase of DIGG. MSN is fading and a merger with Yahoo would not have turned things around. MSN should instead improve its product.

Search engines hit hard by severe recession

Sadly, our economic breakdown has hurt search engines, for example, Yahoo net earnings are down 78%. This is over 3/4 decline. This means that search engines will not be able to find enough money to expand their research and development department.

Also, they could add more ads making them less useful to searchers on the internet. I feel that non income producing properties like Youtube could be closed down to save money in our severe recession.

Getting good SEO help

You have heard - you get what you pay for, I add low fees = poor performance. It means the if you get the least expensive service, the quality of the SEO work will be less than optimal.

To get good SEO help, check your local college where eager students are willing to work long hours for little pay. They need the experience and you need low cost help. This is a happy optimum of good work that is affordable.

Bloggers vs newspapers SEO

Blogs are replacing newspaper. It was inevitable that new technology can move people away from old. For one thing blogs are easy and fast to update, and for another they have a lower cost of distribution as it is easier to move electrons than wood pulp.

However, many newspapers folded because the did not sell links on their stories. Well, some thought this was bad manners, others were afraid of Google. They could have used their awesome power for SEO. Still, many refuse to give people links. Bloggers on the other hand often trade links and did make use of new SEO power.

Keyword SEO

Learning Keyword SEO is vital. This is so because we need to harness the power of mighty search engines to bring traffic to our lowly pages. When internet was young many pages had titles like PAGE1 and precious little content. It was then that people began to understand that you need content and keywords to help others find your page. OK so many SEO mavens started keyword stuffing to boost rank. This period did not last long, beecause now what is important is the keyword in the incoming anchor text. In the future social sites will be more important as we move to a new strategy.

Chrysler Bankrupt

Here is a TV show about selli8ng cars that should alert you to why Chrysler failed. Used car salesman Harvey Hunnicut should work for crySLUR AKA crysis. It is not commerce, but rather CONmerce, as in bailing out banksters and a few used car dealers. Hey, you are paying these clown to take your money, enjoy.....

SEO lesson from Chrysler

Today the struggling US automaker went under. What can we learn. First off, you need a good product to convince consumers to invest in you. Chrysler made horrible ugly cars that people did not want. For SEO to attain success you need to push a product that people want. For instance, no amount of advertising or SEO can help push junk long term.

Chrysler should have been allowed to go under in the 70's. Instead the gov kept alive a loser. Learn your lesson, bury losers and push good products. I have spent time pushing losers only to find that they eventually will go under anyway.

niche approach

Focusing your blog on a small niche allows you to become proficient and dominate it. The key is to understand that a small niche = big profits. This is because we need to use less resources to rule a small pond. There are less competitors and using SEO is easier because you need less links.

SEO myths

What SEO myths are holding you back from success? This is important because many techniques that worked well in the past do not work now. Others could even hurt your ranking. Have you ever heard of OOP that is the over optimization penalty. It is wise to learn what tricks of the trade no longer work.

Writing good headlines

Headlines are what gets your content read. Writing headlines that rock will increase viewers of your articles. To get better look at the link bait over on Digg. The best headlines are catchy and controversial.

Search is local

Google is making their search more local with the addition of more results specific to your city. This will help merchants as most buyers of product want to see the items they ish to purchase. I am already getting ready for the change.

Yahoo losing market share to Google

Number two search engine Yahoo is losing market share to Google. That is bad news for Yahoo that has already had layoffs. I see Microsoft and Yahoo fading fast. The merger could have put energy into the company, but it failed as well.

Why I don't dig DIGG

For a while DIGG was a great concept with people voting for stories, but it seems a bit rigged, I mean the few topics I submit never hit front page. Well, now we see that the DIGGbar makes Digg even more worthless as a source of information and for link bait.

Classic pump and dump scheme like our bear market rally which boosted the DOW which is also manipulated. They got a few more suckers to swim into the net thinking that they were getting big name dow shares at bargain basement price, then poof the stock market goes down yet once more.

Digg worthless for SEO

Digg now shortens URLs so it does not pass link juice. Digg is now worthless for SEO. Sad to see such a wonderful resource become a piece of junk.

Youtube losing big green

Yes, it is a money pit. Youtube went to HD movies and a 320 X 240 video is about 3 megs, but a few days ago I uploaded a HQ HD 720p film that was over 500 megs in size. OK, guess what, over half of the expenses of Youtube are bandwidth. This nuTV is making Google poor.

This year Youtube will lose over 470 million dollars, that is near half a billion folks. I see in the future two alternatives. That we pay for premium content, or that Google shuts down this money losing operation.

SEO Jobs

Finding a job in SEO can be difficult with our economic crisis, but no worry SEOJOBFINDER can help you find a job. This is an SEO search engine for jobs. First you type in your specifications, then it will bring up a list of jobs that are available. Actually, many firms are moving from PPC to SEO as a way to save money, so chances are good that they are looking to staff up on search engine experts.

use GA to get traffic

Google Analytics can help you get traffic. It provides a wealth of information. This tool is a great way to see how viewers are finding your web site, and once you know how users of your product are navigating the net you can do Landing Page Optimization or LPO. This is key to increasing conversion once you increase traffic.

Log files for SEO

Log File analysis is important in SEO. That is because you need to find out where your traffic is coming (Digg SEO) from and where they go once they enter your web site. Think of your site as a funnel that directs viewers toward a sales page where they buy your products.

Link Building

Links are the currency of the new internet age. OK as people move away from pay per click to SEO, we see a new way forward. Trading content and resources will lead to more links and less PPC. Building links will become more important; however, there will be less clicks and far less SALES.

annoying comments

OK so we are all aware of the nasty notes that appear on Youtube. Yes, those comments from a 14 year old that says "diz sux!" to your movies. What do we do about Comment Saboteurs In Social Media?

Google cuts 200 workers

Layoffs have even hit mighty Google. In fact, online advertising is slowing down due to our economic crisis. Google will cut 200 of staff in advertising. This news comes as a bit of a shock. Here we thought that a big ship like Google could ride out the storm without throwing crew over board.

Favicons Branding

Google is using favicons in adwords and also organic search. This is a chance for you to uise favicons to brand your web site. It is easy to create a 16 X 16 icon and you can get additional power to your brand by using icons. This new tool is a great way to improve adwords.

Semantic Web SEO

There is talk of Google moving to a semantic search and away from keywords. In fact, semantic web SEO is the future. This is the new direction in search. Actually our current keyword based enterprise will change.

Keyword Tool

There are many keyword tools you can use to find phrases to optimize for your web pages. Here is one tool you should look at. Keyword Spy gives you excellent data on what your competitors are doing. Here is a free trial for Keyword Spy.

SEO Tips

There ae many SEO Tips we can use to make our blogs more search engine friendly. The most important thing is content so that people will links to your page. Also, create a catchy headline that will make people want to click on your page when they see it listed in a search result.

SEO your blog

Find new ways to SEO your blog. To get top rank for your blog means more visitors. Try to aim for high traffic keywords with little competition. Keywords that do well in SEO are those that it is easy to create content for.

Youtube Ranking Optimization or (YRO)

You have heard of SEO. Well, make way for YRO. Youtube Ranking Optimization or (YRO) is a way to get you movies top rank on Youtube. The TITLE seems to be the most important for Youtube Ranking Optimization. These are the YRO factors that I believe will help determine who is ranked number one.

TITLE - make sure keywords are in there
DESCRIPTION - have at least a 2% density for keys.
TAGS - are all your keywords here?
LINKS - anchor text should have keys in it.
COMMENTS - should have your keywords in it.
FAVORITES - this means people like your video.
RATING - should be above 4.5 or better.

Do you follow nofollow links?

Many people discount the nofollow links, but the value of a link is not just Page Rank search influence. Links can also provide traffic to your website, visibility, and simply by being on a site more patronage for your products. People feel more secure seeing and later buying your product if they previously saw a link on a powerful authority site.

Disappearing Blog Post

The disappearing blog post phenomenon is a cause of loss of SEO. You see a post on position one, then poof it is gone!

Where did this ghost post go? The answer is that Google freshbot puts it on the search rank listing, but then it got taken down after a few days. This is bad for searchers as they will look for stuff and it is missing days later when they really need it, so we should bookmark things because tomorrow it may be gone.

Brand new

Well, as many of you know Google has a *Brand* new Ranking Algorithm that gives pref to big web sites over small ones. Why is this? Well, because sites of well known companies were ending up at the bottom of the pile.

Let's face is big sites have big bux and often get mad if they rank poor. Hey, no problem Google makes sure the big shots are doing OK.

Getting Twitter followers

SEO experts know the power of Twitter. Getting manny Twitteroons to follow you is easy, as always provide excellent content. Make you tweets friendly and fun.

47 Twitter Power Users’ Secrets To Getting Many Followers

Improving Alexa Ranking

Alexa is important if you want to sell your site. There are ways to boost your ranking by appealing to typical toolbar users. Sadly, many people increase Alexa ranking by getting a friend to click on their web page. This will not help you very much.

To improve your Alexa ranking you need more traffic. A great source is adbrite. You can get traffic for less than a penny a click and many of these users have the Alexa toolbar. The result of more traffic is a higher ranking.

Broadband push affects SEO

In the future there is less emphasis on text and more on movies. Obama wants a broadband push to get rid of those 56K modems that cause websites to look so 90's. With universal broadband you can build flash heavy video intense sites that get the word out. The future is in video SEO or VSEO.

How to improve your rank

Customers need product, and users need content. Get your site list on the vast network of social book marking sites. Get going!

broken links

Fixing broken links will improve your page rank. Get rid of link rot by checking all your out bound links to make sue they are still valid. This will also make life better for viewers of your web site...

GA is great

Google Analytics is an powerful tool. I use it a lot to find what my users want and need. It is use for finding new keywords and content to optimize. Go to Google and get GA today.

seomoz

Today, I became a member of seomoz. This is a great SEO company. They have many free tools that I can use. Stated among us is crawler that will crawl your website and fine information about it.

Lets face it, as we move into a severe recession or even a depression, SEO is much better than PPC. For one thing it is more cost effective and more long lasting. That said, we should prepare for what is coming.

Nichebot

I use nichebot to find keywords and phrases to use in my web pages. This service lets you get keywords and KEI. The KEI is the keyword effectiveness index. Nichebot keywords locator is very interesting to me.

Is nofollow killing the golden goose?

The question of why Google implemented nofollow will be a subject of debate in the future. However, is nofollow killing the golden goose? It means that zero tweets from twitter are followed. Also that zero links in Youtube are followed. You can get a picture of over 80% of the web is no longer followed.

SEO in images

Getting Google to love your photographs mean SEO for images. As you may already know the ALT tag is important for SEO because this is how Google knows what your photo is about. It also looks at the image name and any text that is around the picture.

Google is working on AI so it can identify picture, but we are not there yet. Therefore I wish that you understand how a photo is indexed. The highest weight goes to the ALT tag, then the JPG name, and finally text near an image.

The move in SEO and away from PPC

OK, our budget for this year is smaller and PPC is one area to get cut. The replacement is SEO. In fact, using search engine optimization yield a much better cost of per new customer than PPC. The old pay per click model is broken. As the percent conversion drops due to an economic crisis, bids that use to be profit generating are now an added cost on a business that can ill afford them. The future for SEO looks bright, but PPC is very dim.

Google has up my bids on many keywords that were not even making a profit. The decision to drop them is made more easy as we realize that with SEO the work you do today will continue to pay after the economy begins to recover. With PPC prices will go up even higher when we enter recovery.

Link building tips

Here is a link building tip for you, find out what keywords your competitor is using and then create pages that have similar keywords in the anchor text pointing to your main pages. Try to look for holes in his strategy. For example, keywords he is not using that have a high KEI and do not appear on his radar screen.

warning tiny URLs dont pass PR

OK so many of you use tiny URL like trim to make tweets and now it is safe to say - they do not pass page rank. It is important to know this. The reason that tiny URL do not pass value is the re direct that takes place. Lesson to learn is do not use tiny URL as your SEO is dog meat.

Adsense Tips

Here are a few Adsense tips.

Make your body copy similar to the ad. Talking about the same things and with a same feel, for example, have your content address a problem with theads can solve.That way your customer will benefit from your ads.

I have found putting Adsense ads on the bottom of the page below the fold does not net as much money as top of page. Also, having the ads be related to content is very important. Prominent placement is max! Customers must see your ads.

Google to put ads on Googlenews

Time are tough and in an attempt to make more money, Google will place ads on its news section. Actually, this is an important development as we see that there is a more away from print media to digital. Most non-internet media has suffered in the downturn - this includes television, radio, and print.

Adsense has a new view - bigger font

The new view BIG font for adsense is a wonderful plus. This plus size font is going to be most special. Thanks for making it big.

Google finally will increase size of their font and make it easier to sell using a plus pro letter that stand out in a crowd. Speaking of groups, the 40's plus crowd will love the new font.

Power of page one

Most of us already know that we have to be on page one. That is because searchers look at the top of page one to click. Long tail keywords page one keywords will provide most of your traffic with a little from head keywords.

The important thing is to get into the top three and stay there, as being bury at position 200 means little traffic and thus no sales. The bulk of your traffic comes from long tail keywords where you are position one.

The importance of the title tag

The title tag is the first thing that you customer see. Think of it as a newspaper headline - it must draw in the reader. Also, search engines give a lot of weight to the title tag so make sure it includes your main keyword. Title tags are important for SEO because the have the most strength. As always try to create an exciting title that people will click on.